China News Service, Beijing, January 23 (Reporter Gao Kai) According to the data of the Lighthouse Professional Edition, as of 17:03 on January 23, the total box office of the film pre-sale on the first day of the Chinese New Year (February 1) in 2022 officially exceeded 1 100 million yuan (RMB, the same below), "Shuimen Bridge of Changjin Lake" leads with an absolute advantage of 37.37 million yuan.
As of the evening of the 23rd, the total pre-sale box office of new films in the Spring Festival of the Year of the Tiger has reached 128 million yuan. Among them, the much-anticipated "Shuimen Bridge of Changjin Lake" has exceeded 42.63 million yuan. Child" more than twice as much.
In the Spring Festival of 2022, a total of 8 new films will be gathered. In addition to "Changjin Lake's Water Gate Bridge" and "Miracle Stupid Child", there are also "The Four Seas", "Sniper" and "This Killer Is Not Too Calm". The three cartoons are respectively It is "Pleasant Goat and Big Big Wolf's Basket Out of the Future", "Bears Return to Earth" and "Little Tiger Dung Hero".
Judging from the current pre-sale box office and "want to see" popularity of each film, as the sequel to the previous National Day blockbuster blockbuster "Changjin Lake", "Changjin Lake: Water Gate Bridge" may be staged again this Spring Festival holiday. Cliff lead.
For this top film, the current market predicts that its box office is expected to reach 6.5 billion yuan.
After the epidemic, the siphon effect of the top schedules of the theaters has become more and more obvious. "Detective Chinatown 3" in the 2021 Spring Festival file and "Changjin Lake" in the National Day file have become "super heads" in their respective schedules.
Zhang Rongdi, an industry analyst at the Lighthouse Research Institute, pointed out that in recent years, the box office of the Spring Festival has grown steadily, and when super head films appear, they will occupy nearly half of the box office of the Spring Festival.
For the Spring Festival file of the Year of the Tiger, the industry is generally optimistic at present, and it is believed that under the head effect of "Changjin Lake Water Gate Bridge", 2022 may exceed the 7.8 billion yuan of the Spring Festival file in 2021, becoming the new "strongest Spring Festival file in history". ".
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