'Spider-Man: No Way Home' is the highest-grossing movie since Corona.
Fans are thrilled with the reunion of characters and villains from the previous series, who have already left.
The reason characters from different series can meet in one movie is because movies featuring Marvel cartoon characters share the same universe, called the Marvel Cinematic Universe.
This popular group these days has 4 members, but is actually an 8-member group.
The lyrics of the song directly explain the metaverse worldview in which members experience a new world by meeting their avatars.
Would you like to hear it?
[(Black Mamba) I want to find my alter ego]
[(Next Level) I want to separate Espa-i, a hallucinatory quest created by Black Mamba]
It is a story about fighting a villain in the worldview that prevents the meeting between the member and the avatar. It's like a musical.
Like the Marvel Cinematic Universe, SM is trying to build the SM culture universe, a gigantic worldview shared by its singers, starting with ESP.
[Walking
through the wilderness] [Closer beyond the wilderness]
It is the 'wilderness'.
[Lee Soo-man / SM Executive Producer: The wilderness is a space where infinite stories unfold without the limitations of time and space.]
SM has even completed trademark registration of 'Windland', and on the first day of the new year, SM singers held a concert in this virtual space, Wilderness.
Other K-pop singers also have different worldviews such as artificial intelligence in the multiverse, boys who came to Earth from Mars in the future, and 7 kings in 7 kingdoms.
What on earth is the worldview and why is it so popular?
Worldview is a word that originally refers to a point of view that perceives the world, such as materialism or spiritualism.
However, the worldview that is used a lot these days refers to the time, space, and setting that is the background of the content.
The worldview is mostly seen in storytelling genres such as novels, movies, and games, but K-pop has been obsessed with the worldview these days.
EXO, who gave the members the character of superpowers from an alien planet, was the beginning, and BTS dealt with the growth of youth wounded by a worldview that penetrated several album series in the past. It was fun to come up with various interpretations as if solving a puzzle.
Let's take a look at this. Smeraldo is a flower, but does it really exist in real life? no.
It is a virtual flower that appears in the BTS worldview, and it even created a flower shop blog as if it were in real life, stimulating the curiosity of fans.
The worldview has the effect of gathering fandoms and making them more deeply immersed.
In addition, you can earn money by expanding it to various contents such as movies, dramas, webtoons, and games.
For this reason, these days, large K-pop agencies are hiring a lot of story writers. This move also coincides with the trend of agencies moving beyond the music industry to transform into a comprehensive content company that combines intellectual property and IT.
However, the worldview is not omnipotent.
[Subtlety/Popular Music Critic (Video Interview): Idols had such an atmosphere as if they needed a worldview, but I don't think there are many artists who are actively using them to that extent.
Because it is useful for marketing...
.]
A worldview that is too complex can be a barrier to entry, and a worldview that is hastily made into a fad is worse than nothing.
Also, the content business that utilizes the world view is good, but the essence of K-pop is still music.
(Video coverage: Kim Gyun-jong and Choi Dae-woong, video editing: Park Chun-bae, CG: Kang Kyung-rim, Kang Yu-ra, Kim Jeong-eun, Jo Su-in, VJ: Oh Se-gwan, Venue: Sojeon Seorim)