Launching the first of its kind "Dubai Hologram World" on January 30

The Dubai Festivals and Retail Establishment, in cooperation with New Dimension Productions (NDP), a leading film and hologram producer, is preparing to launch the “Dubai Hologram World” party, the first of its kind in the world, at Al Habtoor City Theatre, which hosts the famous “La Perle” shows.

This joint initiative includes holding concerts that provide visual and audio content with the leading modern hologram technology for a selection of music and singing legends in the world, as well as live entertainment shows that take advantage of the amazing visual and sound effects capabilities of the theater, in line with different musical tastes.

The party will be held once a week, throughout the year.

The NDP Company is producing the first concerts that will be held in the last week of the Dubai Shopping Festival on January 30, with a party called “Sawah”, which recalls the memory of the late singer Abdel Halim Hafez in an exceptional musical evening accompanied by performers and musicians to the tunes of a group of the most wonderful songs of Nightingale Brown. And that's an hour and a half of charming classic romantic tunes.

Ahmed Al Khaja, Executive Director of the Dubai Festivals and Retail Establishment, said: “The innovative (Dubai Hologram World) initiative sheds light on the creations of music legends in the world, based on the latest hologram technologies, and we are keen to prepare an annual calendar of events that includes festivals and special events with which Dubai residents and visitors interact alike. Both, and we look forward to holding the first events of our new initiative in Dubai on the last day of the 27th Dubai Shopping Festival, which once again confirms the firm position that Dubai enjoys as the number one global destination for arts, entertainment and creativity all year round.”

Dubai Hologram World is the world's first continuous series of digital hologram shows.

The concert of the artist Abdel Halim Hafez will be the starting point for this innovative initiative, which will include performances by icons of art throughout history, led by Umm Kulthum, Warda Al-Jazaeryia, Frank Sinatra, and many others, providing the audience with an unparalleled opportunity to be part of an artistic entertainment experience that is rare in the world.

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