[Explanation] The year of the tiger in the lunar calendar is approaching, and the sales of gold jewelry for the year of the tiger is increasing.

On January 20, the reporter saw in a large jewelry mall in Beijing that there was an endless stream of people who came to buy Chinese New Year gold jewelry.

According to reports, in the past two weeks, the traffic of the mall has increased significantly, and the enthusiasm of consumers to buy is high.

  [Concurrent] Li Yang, a staff member of Caibai Co., Ltd.

  According to the passenger flow in the last two weeks, there has been an increase year-on-year (2021), including consumers' pursuit of some of these products in the Year of the Tiger, and their enthusiasm has increased.

The Spring Festival is approaching, and in the past two weeks, traditional businesses have been preparing for the Spring Festival.

In terms of sales, this year (2022) will be a series of transfer beads with the theme of the Year of the Tiger, including this ancient-like product, which will be more popular among consumers.

  [Explanation] Experts said that gold sales peak around the Spring Festival every year, reflecting that people's living standards are gradually improving.

She also reminded that for gold investors, it is not recommended to buy gold jewelry.

The craftsmanship and shape of the jewelry will affect the price, which is not conducive to the preservation of value.

  【同期】中国外汇投资研究院院长、经济学家 谭雅玲

  Because jewelry may include its gold content, including its degree of craftsmanship, it may be quite different from the pure gold investment product that preserves value, and it may also have a fashion in jewelry. The issue of the cycle, for example, your property has passed this year, and it may be changed to another property next year. If you want to redeem it and sell it back, it may still be more important than the year at that time. It has some Constraints and limitations.

  [Explanation] In addition to accessories, the enthusiasm of consumers to buy gold bars has also been relatively high recently.

As an industry insider, Li Yang reminded that consumers should pay attention to the difference between jewelry gold bars and investment gold bars, and buy them according to their needs.

  [Concurrent] Li Yang, a staff member of Caibai Co., Ltd.

  When consumers buy, one is an ordinary gold bar of this kind of jewelry, which may be processed by some traditional techniques. This kind of gold bar may have a better appearance, including packaging, and is suitable for collection and gifting.

On the other hand, if I buy gold bars for investment purposes, then it is suggested that investors can buy some of these ordinary investment gold bars, including some with some zodiac signs. When such gold bars are realized in the future, then their own Profits will be more generous.

  【解说】专家表示,春节前后为实物金销售的传统销售旺季,此时也不是黄金投资入市的好时机。她建议,消费者要理性分析个人需求,避免跟风入市。

  【同期】中国外汇投资研究院院长、经济学家 谭雅玲

  因为黄金现在处在一个上涨的通道当中,如果这个时候选择可能相比较,它未来能不能涨,能涨多少,你的预期值是多少,这些都不太确定。我觉得要学习点东西就是对黄金的基本常识、基本逻辑、基本技术要有一些了解。然后这样你在选择做这个产品的时候,你可以自己做到心里有数。而不是一种潮流或者一阵风似的去做,我觉得这样对消费者对每个人都不是一件好事。

  记者 王世博 北京报道

责任编辑:【刘湃】

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