China News Service, Hangzhou, January 18th (Zhang Yintong Xiaoyu) "The orientation follows the traffic, and the standard follows the market, which detracts from the value orientation of the audience, especially the youth." On January 18, a member of the Zhejiang Provincial Political Consultative Conference and a national first When talking about the rectification of the chaos in the "rice circle", the top actor Zheng Peiqin mentioned that it is necessary to get rid of the worship of traffic.

　　Since 2021, with the launch of the "Qinglang" series of actions by the Central Internet Information Office, the governance of the "fan circle" and even the wider entertainment circle has attracted widespread attention.

　　"One-vote veto of stars who touch the bottom line of the law" and "establish a comprehensive evaluation system for star artists"... A number of CPPCC members proposed to break the chaos of the "fan circle" at the Zhejiang Provincial Two Sessions, establish a comprehensive evaluation system for star artists, and eliminate the Tear each other off the fuse.

　　As a literary and artistic worker, Zheng Peiqin has always been concerned about the ecology of the literary and art circle.

She mentioned that in the field of literature and art, there is still a phenomenon in which concentrated creations give way to topical hype, and the pursuit of excellence is replaced by fans' "promotion", which has also led to the emergence of "literary garbage" and "entertainment noise".

　　"For example, the chaos of the 'fan circle', the values ​​and aesthetics conveyed to teenagers are deformed and distorted." When talking about this, she was particularly distressed.

　　In her opinion, making a list for idols, buying peripheral products irrationally, and tearing apart idols among fans are the basic operations behind the scenes to create "traffic stars".

The reason is mainly due to the pursuit of profit by social capital, the conspiracy of performing arts agencies, and the failure of broadcasting platforms.

To solve this chaos, we must lead the good atmosphere of "cultivating morality and art" in the whole society.

　　Zheng Peiqin said that in 2012, Zhejiang held the first selection and commendation activity for young and middle-aged literary and art workers in Zhejiang Province, but it did not continue after only one session.

She suggested that the selection of young and middle-aged literary and art workers in the "Shuangxin of Morality and Art" should be resumed, and more young and outstanding literary and art workers should be encouraged to strive to become artists with lofty moral integrity, profound people's feelings, noble aesthetic pursuits, and living up to the people.

Wei Lu, member of the Zhejiang Provincial Committee of the Chinese People's Political Consultative Conference and dean of the School of Media and International Culture of Zhejiang University, was at the scene of the two sessions in Zhejiang Province.

Provided by Wayne

　　In this regard, Wei Lu, member of the Zhejiang Provincial Committee of the Chinese People's Political Consultative Conference and dean of the School of Media and International Culture of Zhejiang University, agreed.

His proposal this time is also related to the governance of the "rice circle" torn apart.

　　He believes that recommending Deyi Shuangxin's artists and youth role models can play a leading role in mainstream values ​​and divert traffic and topics to more valuable public issues.

But more importantly, it is still the worship of breaking traffic.

　　He suggested that the platform should cooperate with the industry to establish and improve a comprehensive evaluation system based on indicators such as public aesthetics, professional standards, media evaluation, and social influence, and increase the weight of personal morality. The star implements a one-vote veto.

　　At the same time, it can strengthen the orientation of science and technology for good, and the relevant platform parties can optimize the algorithm and visualization rules to avoid relying only on traffic, and determine the content push through a comprehensive evaluation system.

　　In Wei Lu's view, to break the worship of traffic, it is necessary to rectify the marketing account matrix and remove the mutual tearing accelerant.

He suggested that relevant departments should increase supervision, strictly prohibit platforms from publishing malicious marketing, trolling, and creating confrontational information, avoid "whack-a-mole"-style rectification, and implement penalties in place.

　　"We should also severely crack down on the 'raising account control and evaluation' industry chain." Wei Lu said that Zhejiang, as a major province of network economy, should be in the process of striving to create a socialist modernization pioneer province, high-quality development and construction of a common prosperity demonstration area. The "fan circle" chaos control is at the forefront.

　　He suggested that the Internet, economic and information, public security and other departments should further strengthen industry supervision, start from the source of malicious registration, and truly implement the real-name system to reduce the use of trumpets to spread rumors, play lists, and swipe the screen. responsibility and lay the foundation for regulating the use of minors.

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