From journalist to technological leader of the metaverse: "It's a scary world, but we'll all end up there"

• Verónica Fisas, the director who cares for the skin of Hollywood stars: "You have to bet on good living"

Patricia Pomies

dreamed in her day, when she was studying Communication Sciences at the University of Buenos Aires, of running a publishing house. But life took her down a very different path: today she is the

leader of Globant, a technological unicorn -a term that refers to companies that have reached a value of one billion dollars- in which 95% of those who form the staff are engineers and programmers, which is present in 18 countries with a workforce of 23,000 employees and is listed on the

Stock Exchange . Among other companies, the company works for

,

and

'Pato', as her closest collaborators call her, is, from her position as Chief Operating Officer, one of those responsible for the impressive

of the company, which has increased its

dramatically: a year and a half ago 'they only' had with 14,000 employees and now they hire 1,500 people in the world every month, at the moment also in

, where they have started a strong expansion with the opening of new offices.

And she is also an expert in the latest technology;

and

included. How can someone who started his steps in the publishing world lead the digital transformation in a company where

is almost more tangible than physical?, we asked him.

"I don't know how to program; obviously, after years of working in this world, I understand languages, but I don't know how to generate a code page. And it's not necessary. My

taught me to think, to relate people and points of view, to knowing how to transform a question into a work plan and putting together a team to carry it out, with people from different countries, from Romania, from Chile, from India... Diverse and

teams that you have to know how to fit in. And this has to more to do with humanistic careers, because they are the ones that help you understand where the world is going".

Patricia, whose work in

has been awarded in 2020 by the WomenCorporateDirectors Foundation (WCD), began her professional work as a teacher at different universities -among others, Buenos Aires, Maimonides, and Santo Tomás de Aquino-, she entered Globant in 2013 as director of educational projects for the

account . And the takeoff of her career was meteoric, taking her to New York, the East Coast, London and other European cities..., until she returned to Argentina to be the right hand of the company's CEO and redesign the new paths of digital

"The

has put a stop to our lives that has forced us to redesign everything, from the way we work to the way we are at home or interact. And that has opened up enormous job

. Never in the world there has been more demand for work than at the moment.

is a trigger, a facilitator of possibilities", explains Patricia. In fact, it has been so for his company. "The five-year

plans

that the companies had had to be implemented in almost five days, and that is what has allowed us to grow so much in the last year," he says.

And where are those job opportunities? What is looking for in a country like ours in which approaching technology does not seem easy? "Specialists in

, in game design and illustration, in the

and in artificial intelligence," he replies. But not for the

industry , a strong sector that in Spain moves more than 1,500 million euros a year and continues to grow, but "to apply its techniques in health or finance companies."

For example, the Open Bank platform, the 100% digital bank that they have completely developed for the Santander Group. "They didn't need anyone to tell them anything about

, but they did need to know how to bring techniques used in video games and the gaming experience to their mobile

, so that users can access them quickly and intuitively, just like in games. It's about bringing new ideas to traditional industries," says Patricia.

And right now those new ideas are in that space of science fiction that begins to be a reality: the

. Is that virtual world really the way of the future or just a bubble? "That's the big question we all ask ourselves," Patricia replies. "For now it is an exciting

, one more opportunity. We are growing in different parallel worlds, and it can be very scary, but the world is going there. Shows and concerts are already organized in the metaverse, there are

training venues and Nike has put for sale one of his sports shoes in that universe... Without a doubt, it is a new opportunity, which generates

and forces us to rethink ourselves and create something different".

And that itself implies different forms of work, although Patricia is not wet in times: "Whether they are implemented in two years or 200 will depend on how society receives it. There is a whole

for which it is not something foreign, young people who spend hours and hours in

, in online games where they buy and do things, such as participating in recitals or in world championships. And that indicates that there is a need and a type of consumption with a long way to go", he points out.

A path that your company has already started to travel; his next project is to create offices in the

. "A part will be there, although we will continue to have physical offices. The reality is hybrid, the barriers between the

and the real are beginning to

. Now the important thing is to sit down and think about what we want to happen in there, establish new rules of the game, because in that world many people are not going to feel comfortable, and that is what we have to take care of".

At Globant this "care" is carried out to the letter. In this sense, Patricia confesses that to avoid

she resorts to tea, "a lot of mate", and to cocktail courses, something that has nothing to do with her daily work and that "allows her to disconnect and 'disarm' her head" . The company's offices around the world also make it easier, one of them in the

building in Madrid, which has karaoke, instrument rooms, bowling, table football, ping pong or even recreate jungle spaces in which it is possible to think up a tree... places that help to be creative and control stress.

Something that in our country seems as science fiction as the

.

Do Spanish companies approve technology?

"Yes. There is a long way to go, because they started later in the

, but they have done their homework very well. In addition, Spain has an

incredible

projects and in improving medicine, and the training is extremely good, the people we hire work very well," he says.

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