[Beijing Winter Olympics] When "Winter Olympics" meets "Spring Festival", licensed products become hot-selling New Year's goods

　　[Commentary] There are still 18 days before the opening of the Beijing 2022 Winter Olympics, which coincides with the Chinese Spring Festival.

What kind of chemical reaction will take place when the two meet?

On January 17, the reporter came to the Beijing 2022 official licensed merchandise flagship store. The store was full of "New Year's flavors". Winter Olympic peripheral products such as "Bing Dun Dun" and "Xue Rong Rong" were also replaced with festive red packaging. Customers turn on the "buy, buy, buy" mode.

　　[Concurrent] Customer Ms. Ye

　　Give your child their favorite mascot, limited edition commemorative badges, including key chains.

It's still quite cute, and it's more memorable. I think it's pretty good as a New Year's gift for children or elders at home.

　　[Concurrent] Customer Mr. Hu

　　Mainly I bought some "Bingdundun" (dolls), as well as pendant ornaments, including badges and the like, and the ones I just saw banners are not bad.

We will also use it as the company's New Year's product when we purchase it back, and we want to bring the Winter Olympics home.

　　[Explanation] Recently, the flagship store launched the Beijing Winter Olympics Licensed Commodities New Year Festival, and the Beijing Winter Olympics Spring Festival blessing auspicious gift box, series badges and other Spring Festival-themed licensed products have become a highlight.

　　[Concurrent period] Niu Chao, general manager of Beijing 2022 Official Licensed Product Flagship Store

　　The countdown "Ignite the Winter Olympics" series of badges, (Winter Olympics) began to issue when the countdown to 1000 days, the whole formed a very typical set of badges called firecrackers in China.

It can well show this kind of process between our Olympic Games and China, which is the meaning of the whole set of badges, so it is also very popular.

　　[Explanation] At present, "Bingdundun" and "Xuerongrong" plush toy sets, hairpins, pencil cases and other products with mascots as elements have become hot-selling New Year's goods, and store sales have also increased significantly.

　　[Concurrent period] Niu Chao, general manager of Beijing 2022 Official Licensed Product Flagship Store

　　The three categories of badges, figures and plush toys should be the most popular in terms of sales volume.

It is also a first choice for everyone when buying New Year's goods.

The recent sales volume of goods is indeed quite gratifying. We have to make up 2 to 3 times a day, and the average daily sales (amount) for a period of time is around 400,000.

　　[Explanation] The New Year's Day will last until the end of February, and consumers can also customize personalized clothing, canvas bags and exclusive Winter Olympic badges with personal images through the cloud shelf.

　　Reported by reporter Lang Jiahui in Beijing

Responsible editor: [Li Ji]