Knowledge paid packages should not be complete
Guo Cunju
At the end of the year, many knowledge payment platforms are at the renewal node again, and many people frequently receive pop-up reminders for the renewal of the paid apps they subscribe to.
Paying for knowledge is an opportunity for personal growth and progress.
However, the prices marked on some platforms do not reflect due value, and marketing packages have even become customary routines, which need to arouse consumers' vigilance.
First of all, there is no after-sales service and no refund channels.
In order to attract consumers' attention, many knowledge-based payment platforms generally offer trial courses. Most of these content are exciting. However, once consumers pay for the purchase, they find that the follow-up experience is not good, and even the content services provided and the pre-payment commitments are very different. However, it is often very difficult to get a refund: on the one hand, there is no refund guide on the payment page, and no refund channel can be found; on the other hand, it is difficult for consumers to contact the after-sales service personnel, and their appeals cannot be answered.
Because the single amount of knowledge payment is not large, many consumers finally choose to swallow it up, and the refund issue is not settled.
Secondly, the phenomenon of knowledge water injection is more common.
Under the banner of paying for knowledge, some online platforms attract consumers' attention through "title party", but after paying for it, they find that the content of the content is low, which is far from what they expected. "Selling dog meat with sheep's head", selling knowledge anxiety.
It is not uncommon for shoddy courses to make consumers both love and hate paying for knowledge.
The survey shows that the average attendance rate of paid-for-knowledge products is only 7%, which shows that consumers still do not recognize the paid courses, which has affected the reputation and industry reputation of the paid-for-knowledge platform.
Again, the automatic renewal trap violates consumers' right to know.
Some knowledge payment platforms use automatic renewal as the default option, and the cancellation procedure is very cumbersome.
Many consumers often forget this invisible consumption due to many reasons such as downloading APPs or changing mobile phones.
In this regard, the platform should inform consumers of the deduction or imminent deduction in a clear way, and inform consumers of the way to cancel the renewal in the notice, so as to fully protect consumers' right to know.
At present, knowledge payment has broad industrial prospects, and more and more platforms are also smelling business opportunities.
The report shows that the scale of my country's pan-knowledge payment market has maintained an increase of more than 40% in recent years.
However, it should also be noted that the disorderly and savage growth model has also caused many platforms to be criticized, affecting the long-term and healthy development of the industry.
However, although there are still some problems in the operation of the knowledge payment platform, there is no need to give up food because of choking.
After all, the sustainable development of various industries is inseparable from intellectual support.
Only with a little more integrity, less routines, paying attention to the problems, cleaning up the chaos, and coming up with practical solutions, can the industry be clean and the knowledge payment can go further.