Online second-hand trading is getting more and more popular
In recent years, with the popularity of green consumption, online second-hand trading platforms have become increasingly popular.
Open the online second-hand trading platform, you can find second-hand clothing, books, electronic products, daily necessities, as well as various performance tickets, fashion play blind boxes and other personalized products.
Rapid growth in consumption
"This racket is my latest source of happiness, and I have also become netizens who share the hobby of playing table tennis with this seller." Lin Min, a "post-90s" table tennis fan who works in Beijing, told this reporter that recently, she was on a certain online platform. I bought a set of Houston World Table Tennis Championships commemorative table tennis rackets on the second-hand trading platform.
As a "buyer" and "seller" on the online second-hand trading platform, she has bought daily necessities such as frying pans on the second-hand trading platform, "scoured" her favorite second-hand jewelry, and "picked up" tickets for popular dramas.
Nowadays, there are more and more young online second-hand platform users like Lin Min.
A report released by Analysys data analysis agency shows that in terms of user age, people under the age of 35 are the main users of second-hand e-commerce. , is the mainstream group of consumption upgrades, and young people born between 1995 and 2009 are also potential users of second-hand e-commerce.
Nowadays, many people buy and sell daily necessities, digital products, household items and other idle items online.
Switching between the two identities of "buyer" and "seller" has become a new way of life for many young consumers.
From offline "flea markets" to online second-hand trading platforms, online trading has become one of the main trading channels for second-hand items, and the scale of consumption has grown rapidly.
According to the "2021 China Idle Second-hand Trading Carbon Emission Reduction Report" released by Tsinghua University's Institute of Energy and Environmental Economics and other institutions, the scale of China's second-hand idle goods trading has rapidly increased from about 300 billion yuan in 2015 to a market size of over one trillion yuan in 2020. The trading range of idle items covers almost all consumer goods categories, and it is expected to reach a market size of nearly 3 trillion yuan in 2025.
Effectively revitalize available resources
In July 2021, the National Development and Reform Commission issued the "Notice on Printing and Distributing the "14th Five-Year" Circular Economy Development Plan", proposing to standardize the development of the second-hand commodity market, improve the regulations for the circulation of second-hand commodities, and establish and improve the identification and evaluation of second-hand commodities such as vehicles, home appliances, and mobile phones. , grading and other standards, regulate the order of second-hand commodity circulation and transaction behavior.
In October 2021, the State Council issued the "Carbon Peaking Action Plan before 2030", proposing to vigorously develop the circular economy, improve the resource recycling system, improve the waste material recycling network, implement the "Internet +" recycling model, and realize the receivables of renewable resources. Get it all.
Online second-hand trading not only makes the processing of idle goods more convenient and efficient, but also gradually develops into a consumption style and life philosophy that pursues individuality and advocates environmental protection.
"From the buyer's point of view, online second-hand trading platforms can buy second-hand goods at a good price, and often you can find some items that are out of stock or rarely sold on the market, and you can also find some personalized items such as signature rackets. From the seller's point of view, the main purpose of selling some idle items on the online second-hand trading platform is to reuse the idle items, or to share some interest in life, which is often fun and supplementary." Lin Min said.
Zhu Di, a researcher at the Institute of Sociology of the Chinese Academy of Social Sciences, believes that different from the service economy and experience economy, the second-hand economy does not necessarily require offline experience. Second-hand platforms not only reduce consumption costs, but also make transactions more convenient.
Nowadays, sustainable consumption concepts such as revitalizing available resources are becoming more and more popular, and selling and buying second-hand goods has become a cost-effective and environmentally friendly new way of consumption.
For young consumer groups, buying goods on online second-hand trading platforms adds a lot of personalized and interesting experiences.
The platform must strictly control the quality
With the continuous increase in the scale of online second-hand transactions and the increasing diversification of transaction methods, various second-hand transaction disputes occur from time to time: buying second-hand computers, mobile phones and other electronic products, discovering that the seller is concealing facts and telling false information; buying second-hand clothing and luggage on online platforms , jewelry, watches and other luxury goods are found to be high imitations and fakes... The difficulties of rights protection and supervision after second-hand transactions have become problems that need to be solved urgently.
Relevant experts suggest that consumers should learn about product information in detail before purchasing second-hand items, pay for goods through the formal payment channels designated by the platform, and keep relevant evidence materials.
In the event of a dispute, the rights shall be protected in accordance with the law through mediation, complaints and litigation in a timely manner.
"Second-hand trading platforms should strengthen their sense of responsibility, attach importance to qualification review, improve trading rules, purify published content, strictly control quality, provide after-sales service, and actively resolve disputes," said Lai Yang, executive vice president of Beijing Business Economics Association.
"At present, China's second-hand market is calling for an innovative reform on the supply side and the consumption side. On the one hand, the supply side must continue to innovate, encourage the promotion of second-hand consumption formats, support the development of second-hand trading e-commerce, and the platform itself must improve the consumer service system; On the one hand, the consumer side needs to vigorously popularize sustainable consumption and green consumption, build a resource-friendly society, and let the second-hand trade, a new social trend, develop steadily." Judy said.