Does not appear in any animation and does not have any representative
work Why does Lena Belle, who has no story, make people "up and down"?
At present, Shanghai Disney's "Duffy Family" has a total of 7 IP cartoon characters. Except for Xingdailu, which has attracted some attention, the other characters are not very popular.
Nowadays, Linna Belle has been frequently searched for "top stream" because of the events such as derivatives being fired to sky-high prices, which has also triggered extensive discussions among netizens about virtual idols.
From "top" to "bottom", in just a few months, "Lina Belle", the top social platform, is like riding a "roller coaster".
As Disney's newly launched IP image, the Lina Belle doll played by the staff will appear in Shanghai Disney Park every day to interact with the audience.
Because of the cute shape and funny body language, many people fell in love with this pink fox with a big furry tail and a sword on the spot.
Some people commented that the essence of "Lina Belle" is a "traffic idol" with super ability to circle fans-because it has not appeared in any cartoon, and has no representative works, but it can quickly win the love of young people .
Phenomenon
Linna Belle "top" queued for two hours and interacted for 30 seconds
Young people are very "up" to Lena Belle.
("Top" is a buzzword on the Internet, referring to impulsiveness; correspondingly, "Xiatou" refers to disappointment.)
"I just thought this little fox was cute at first, but I haven't seen it yet." Netizen Xiaoyun told the Beijing Youth Daily reporter, "Later, I saw various expressions and video messages of Lingna Belle in the circle of friends, and the more I watched, the more I liked it. ."
Offline, a large number of young netizens went to Disney on purpose, queuing hard for 2 hours just to interact with Lena Belle for 30 seconds.
The Lena Belle doll sold by Disneyland was instantly killed when it was put on the shelves.
A large number of netizens are willing to pay more for Lingna Belle - to buy dolls from scalpers.
Netizen Xi Ran told the Beijing Youth Daily reporter that she purchased a genuine Disney Lina Belle pendant online, and the transaction was finally sold for 200 yuan.
"Maybe because of the heat, it's a bit expensive."
On the e-commerce platform, there are hundreds of customers rushing to pay for the genuine Lena Belle dolls that cost more than 1,000 yuan to more than 2,000 yuan. On the second-hand trading website, a whole set of three Lena Belle dolls were sold. Out of the high price of 5888 yuan.
"Lina Belle has gradually become the standard to test whether my boyfriend or husband loves me - whether he is willing to spend a lot of money for me, or find various channels to buy a Lingna Belle." Research on Pop Culture Consumption Young scholar Wang Ningxin, Ph.D. from King's College London, summed up the phenomenon of "Lina Belle".
Online, once Lingna Belle was launched, it became a "traffic responsibility", the emoji package was widely spread, and the number of related short videos was also considerable.
Because Shanghai Disney is located in Chuansha Town, Pudong New Area, netizens also nicknamed Linna Belle "Chuansha Daji".
At the end of 2021, Lena Belle will be on the cover of fashion magazines.
For a younger fan base, virtual idols mean dependability.
Netizen Xi Ran told the Beiqing Daily reporter, "This kind of virtual idol has become a 'daughter' in some people's hearts, giving people an upward attitude towards life." Xi Ran said, "Not only will she not collapse, but she will remain young forever. Beautiful."
"Linna Belle's popularity is very similar to the logic of traffic stars. The platform traffic logic is directly linked to business logic, allowing Lingna Belle to step out of the circle." A doctor of communication, who has been engaged in fan culture research for many years, Art and Yin Yiyi, a young teacher from the School of Communication, told the Beijing Youth Daily reporter in an exclusive interview.
Wang Ningxin believes: "In terms of cultural consumption, the influencers of Lingna Belle and the Duffy family have a lot of influence, which is related to their 'no original work'." Wang Ningxin said, "because there is no 'official work certification' story , so the character and cultural significance of the characters can be re-created by fans. For example, everyone nicknamed Linna Belle Chuansha Daji, said Lingna Belle was a female man, etc. These are not given to it by Disney, but It was created by fans for the second time. If everyone feels that they can influence the character of this idol, they will have higher enthusiasm and participation.”
dispute
Frequently searched why Lingna Belle can "break the circle"
The Linnabell series products were launched in September, which triggered panic buying. After that, some people sold at high prices online, raising doubts.
In this regard, Shanghai Disney has responded that Disney has never conducted hunger marketing, and Lingna Bell plush toys are regular commodities, and will continue to be replenished in the later period, and consumers are advised to treat them rationally.
Nonetheless, Lena Belle's story soon entered the second phase: because of the large number of fans, Lena Belle's fan base soon became divided.
The first is the debate between "fox doll fans" and "player fans".
The crux of the debate is: "Do people prefer the skin of the doll, or the person who plays it?" This debate quickly diverged, and fans who like the image of Lena Belle doll are called "fox". Fans", fans who like inner actors are called "inner fans".
And a chain of contempt has been formed: "Fox fans" don't look down on "Inner Fans" - "Inner Fans" believe that cute dolls are played by people and should be respected.
"Lina Belle's cuteness is the credit of the staff."
Even the inner gall fans love it.
A technical stream netizen analyzed, "At present, it is believed that (Lina Belle) may be played by at least three girls. Or because of different heights, the same doll suit pants have different shapes after wearing them. The difference depends on the pants: seven Seven (seven-point pants), nine-nine (nine-point pants), Duodui (duidui pants)... The standard of division is also very simple, seventy-seven is carefree, ninety-nine is sweet and sweet, and piledui is lively and active "Because of the different actors, Linna Belle's character traits are also different.
In this regard, the liner fans also love each other, and they have formed different favorite genres with each other, and there are constant disputes.
Until the entry such as "Lina Belle's head" appeared on the hot search, more intense discussions began to occur within the Lingna Belle fan group. circled.
The incident of "Lina Belle goes down" originated from some netizens who thought that Lingna Belle treated different tourists differently - a girl who came to take a photo was in the wrong position, and Lingna Belle was "very angry" and ran away when taking pictures. Far away, with her arms crossed over her chest, she felt arrogant; another girl, after standing in line for two hours, wanted Lena Belle to wag her tail, and Lena Belle pointed it out. , made the action of stepping on "love"; and once she met a handsome guy, Lingna Belle interacted and held hands, she was very excited - these videos were edited by netizens and posted on major social platforms, causing heated discussions.
So, a new round of debate started again - "Is Lina Belle a double standard?" "Seven, nine, and Dui, which 'inner gut' caused the current situation?" "People's attention should be focused On the puppets, or should the focus be on the actors?"
Many people began to sigh that Lena Belle was no longer cute, "I'm down".
In the opinion of netizen Rzx, Lingna Belle's arrogance is more "deliberately" activating the atmosphere.
"Of course, if it's a personal problem for the cast and crew, I hope Disney will strengthen training to realize people's fairy tale dreams, and at least make tourists feel that their trip is worthwhile."
There are also relatively rational young people who said that the biggest beneficiary behind the "top" and "bottom" booms may not be Linna Belle herself.
Netizen Xiaoyun told the Beiqing Daily reporter, "It feels like Lingna Belle is a trend." Xiaoyun believes that it is like the students who were keen to open blind boxes before, or the former Disney idol Xing Dailu, everyone's enthusiasm The wind is surging, and the cloud is light and the wind is light. "After all, the wise do not fall in love. In the era of traffic, everyone is chasing the trend. After Lingna Belle, there will be new trends to come." (Wenzhong Xiran, Xiaoyun, Rzx pseudonym)
dialogue
The foundation of guiding fans is to first understand what fans are doing
What do you think of Lena Belle fever?
Young reporters from Beijing interviewed Yin Yiyi, a young teacher in the School of Art and Media of Beijing Normal University, who has long been devoted to the study of fan culture.
Virtual characters "materialize" to assume idol functions
Beiqing Daily: Why does Lingna Belle have such a high popularity and ability to attract fans?
Yin Yiyi: I hope to look at this issue from the perspective of fan culture - when virtual characters are gradually becoming substantiated and humanized, and begin to gradually assume some idol functions assumed by real people, how does this virtual idol establish emotions with fans contact, it is worth researching.
On the one hand, Lena Belle is really cute, and it's normal for everyone to like it.
On the other hand, in the matter of "traffic stars", Lingna Belle's underlying logic is indeed similar to that of traffic stars.
Most of the traffic idols are not selling their masterpieces or business abilities, but attracting fans by selling characters and some imaginable characteristics, and these character characteristics are often not within reach in real life.
People say Linna Belle is cute, arrogant, warm-hearted, etc. on the Internet. This is because Lingna Belle is packaged as a star with certain personality traits - this is the logic of a typical traffic star.
Fans are fighting for the right to speak
Beiqing Daily: How do you view the debate on "doll fans" and "inner liner fans"?
Yin Yiyi: This is a very important cultural issue that comes with virtual doll idols: do you like the idol itself, or the person who plays him?
Fans love idols because of some specific qualities.
"Transitional Object Theory" argues that fans need to find some qualities in the objects they admire, in order to communicate their spiritual needs and the real world - these qualities are difficult for fans to grasp and see in real life .
That's why everyone's discussion of Lena Belle: some people like the cute and furry qualities of the doll itself, some people like the liveliness and pride shown by the staff when they play Lena Belle... These qualities appear in one person The body is normal, but Lena Belle is just a puppet idol with a strong performance, which will eventually lead to the separation of these traits and personalities, so people will look at the puppet and the actor separately, causing controversy.
Including everyone's guesses and steps on the actors Qiqi, Jiujiu, and Dudui, it is essentially due to the debate about the actors and the puppets.
As for the phenomenon of becoming a traffic, it is the traffic logic and technical logic that are boosting it.
Beiqing Daily: Lingna Belle is just a virtual idol, but fans will still quarrel and stand in line for it.
Why is fan culture always accompanied by all kinds of debates?
Yin Yiyi: In the era of traffic, once a hot search is made on social networks, the visible range of idols increases - from a small circle of fans to a wider public view.
At this time, fans will start to fight for the right to talk.
Visibility can be understood as the range that appears in the public eye.
Take Lingna Belle as an example, when there are all kinds of internet celebrities, various opinion leaders, including emoji packs to discuss it, go on the hot search... Lingna Belle went from the fan circle to a larger social platform , under the combined effect of capital logic and platform technology, its visibility has increased.
After Lingna Belle became popular, some people thought it was a cute doll, and some people thought it was a cute actor.
People with different views, hoping to get more support for themselves, start posting in droves.
It's not that "if you have a fandom, you will quarrel", but when idols have a wide range of visibility, fans are in a state of last resort: I want everyone to see content that is better for my idols, so I must be I don't want to let the public see the content.
The quarrel between fans can actually be understood as everyone will fight for the right to speak in order to maintain their idols.
At any time, "hunting" the fan group empathizes quickly
Beiqing Daily: In the past, everyone liked a star and would have a long relationship.
But nowadays, fans' feelings for idols will migrate very quickly.
This shows what?
Yin Yiyi: Although everyone is talking about "get down" now, the debate is still going on.
This shows that idols are still hot.
For young fans, especially for many post-00s, becoming a fan is their way of life; plus the speed of idol generation is also very fast.
So, young people may like this one today and that one tomorrow, in a "hunting" state at any time.
This time it was Lena Belle, and after a while it became a new idol launched by Disney or Universal Studios.
"Idol-fan culture" is the way of life for the younger generation.
Nowadays, many people assume a critical position when it comes to fans.
I think we should first understand what fans are doing and what the underlying logic of "idol-fans" is.
After all, guidance is based on understanding.
In the development of the virtual idol industry today, there are two parallel trends: the virtualization of idol characteristics and the materialization of doll idols.
Lena Belle epitomizes this trend.
The actors behind the dolls, their experiences, the role of fans in them, and the so-called "inner guts" may all become new issues.
In the new fan economy environment, I believe that many virtual characters are trying this kind of exploration.
This edition of the article / our reporter Zhang Zhiyi
Trend Archives
■Name: Lena Belle
■Nickname: Chuansha Daji
■Birthday: September 29
■Deeds: The hot search list "dominates the list"
Since her "debut", Lingna Belle has written nearly 6 million notes on Xiaohongshu and more than 36,000 related videos on Douyin. The total number of views has exceeded 1.6 billion times. "Children" has been read by 560 million and discussed more than 3.808 million times.
A reporter from Beiqing Daily found that as of the end of 2021, it had been on the Weibo hot search list at least 26 times, of which 11 times rushed to the top 10 of the hot search list, 3 times topped the list, and the average time on the list was 5.7 hours.