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When you think
about shopping
(responsible, especially if we talk about the sales period) it is easy to always resort to the same addresses. However, getting out of the wheel can have great benefits for the wardrobe and the looks at an aesthetic level:
by changing the sources, it is easier to change the result and differentiate yourself from the rest
. And for that,
the luxury multi-brand stores in Madrid
may be the perfect solution: in a single place you have access to numerous firms that, otherwise, would have to be searched individually ... if they can be found. Because yes, several of these Madrid stores (which also have their
online
version ) exclusively bring foreign brands.
To begin to outline that new map that distinguishes fashion experts (and now, you), here are five spaces in which to live a truly different shopping experience.
Misia
Address: Calle de Amaniel, 19
.
Courtesy of Misia
"Misia is a space focused on personal style, one that transcends seasons and trends and that is its own and non-transferable," says Cándida Ledo, founder of this small and special place.
"For this reason,
we work with a small selection of brands and independent designers with a limited distribution
, a
responsible production
process and an aesthetic personality and an unmistakable identity that is maintained collection after collection."
The requirements to be in Misia are not few, but the main one is to tune into Ledo's sensitivity, which is not small.
And that has been achieved, for example, by
Heimat Atlántica
and
On Atlas
, of whom they are the only point of sale in Spain, but also international firms such as
Batsheva, Bernadette, Sea New York, Kassl, Extreme Cashmere, Eve Denim, Alighieri, Mari Giudicelli, Emme Parsons or Carel,
who have entered our country for the first time thanks to her.
Courtesy of Misia
"At Misia
we want each piece that our clients take to be special for them
and they wear it non-stop over the years, creating an emotional bond," he says. "
We promote responsible fashion consumption
through garments that last and win over time, that are by your side for many years."
It's not the only thing that makes Misia special. "
We offer personalized attention, we want to be close to our clients
, helping them as much as possible (we open by appointment, we offer multiple payment options, such as payment in installments, we deliver home deliveries on the same day in Madrid, etc. ) ", says Ledo. "In addition, I think that we differentiate ourselves especially for
being a project with an eclectic point of view, very specific and very personal, with an extremely careful selection
of special, versatile, beautiful and quality garments and accessories, in addition to having exclusive brands emerging and cult of international reference created or led by women ".
As if all this was not enough, we must add the collaborations, which usually take the form of presentations, such as the book
Treasures
, by Hannah Rose Canham, or such as those of the brands Branqueta and Olga Prieto.
It is fascinating
Calle del Conde de Aranda, 22.
Courtesy of ES Fascinante
This is not a multi-brand store to use. In fact, from the firm they are defined as
"a concept of 'marketing - country' that the Zuloaga Foundation has been working on for more than twelve years"
. "First it was using as a 'force idea' of our digital platform for the promotion of culture and local tourism: Fascinating Spain", they explain. The passage of time and the concerns of Valentina Suárez-Zuloaga on an aesthetic level, led them to want to
"promote what is fascinating about fashion, accessories, crafts and young art in our country."
The question of what is fascinating is pertinent at this point.
"For starters,
what lasts
," they forcefully explain.
"These pieces are not made en masse, they are not the product of the calculation of an algorithm, nor do they have the characteristics of what they decide in New York or Paris that is going to be in fashion this season."
These pieces of which they speak are handcrafted in Spain and "have the hallmarks of their creator."
Courtesy of ES Fascinante
This uniqueness leads, almost inevitably, to a commitment to the wardrobe that, curiously, goes beyond the neutral: there is a lot of space for color and beauty in Conde de Aranda. Specifically, for what
Kolonaki, Miguel Marinero, Juanjo Oliva, Leandro Cano, Laia Alen, Flordeasoka, Juan Vidal, Wearitbe, Flabelus, Vezavena, Sophie et Voila, Duyos, Rita and Co, Muy Castiñeira, Victoria Prada or Corsicana propose
. Also for the special treatment of the client.
"For us, clients are a relevant part of our community; firstly, because
more than a dozen of our brands have been introduced to us by these friends who buy from us," they
reveal.
"Your comments about our products and your suggestions about our communication actions are also a refreshing source of inspiration; we learn from them, we have fun with them. We spend a lot of time to understand each of them and guide them, and thus we have succeeded a rate of returns that can be three times lower than the industry average ".
One of those women, by the way, is
Queen Letizia herself, who in June 2021 wore a Leyre Doueil dress, one of her firms in the Basque Country.
Experience 27
Jorge Juan Alley, 12F
Courtesy of Experience 27
One of the mantras of fashion experts and lovers of the only thing is
to find pieces that cannot be found everywhere
.
For this, a walk through
Experience 27
is the best advice you can give, if it was not already on the radar.
"Experience 27's mission is to
be a place where customers can tell the stories behind each designer's collection,
" says founder Sarah Barney.
"Both in our Jorge Juan store and
online
, we
present the creative adventure of each designer and present it with art and design objects that reinforce their stories"
.
Those objects are produced by a constant rotation of "artists of all kinds every season", thanks to a strong association with "incredible furniture designers and antique stores".
The objective?
Make the space feel "original, vibrant and comfortable for our clients."
So much so that
there are even concerts, art shows and breakfasts with friends where they can make private purchases.
Courtesy of Experience 27
What can be purchased there exudes exclusivity, and it is not because of the price, far from it: one of Barney's requirements for the pieces to enter his space is
to be the only point of sale of the firm in Spain or, at least, in Madrid.
Not forgetting independence:
"The brand should not depend on any large industrial luxury group
. "
To that, Barney adds the criteria of quality, design, materials used, cut and associated craftsmanship, which "must be impeccable and sustainable." "We always try to have very special fashion pieces from our designers, and we only have a few pieces of each style, so you know you have a unique piece when you buy it," he says. Some names?
Erdem, Colville, Simone Rocha, The Vampire's Wife, Marina Raphael, Fabrizio Viti, Clea Stuart, Yliana Yepez, Ginette NY, Emilia Wickstead, Dodo Bar Or or Thebe Magugu.
Danish Reveal
Calle San Lorenzo, 16.
Courtesy of Danish Reveal
This is another one of those places that transcends luxury multi-brand stores, and not only because
yoga classes, empowerment talks, tastings or exhibitions
are taking place in the new
Danish Reveal
space .
This is transcended by the very nature of the project launched by
Helga Andersen: bringing brands from Denmark closer to Spain.
"
Through clothing, women have a very powerful tool to feel strong and emotionally prepared
to face the various situations they face in their day-to-day lives," they say from Danish Reveal.
"From Andersen's vision, each woman wakes up in the morning with a certain mood or state of mind, which leads them to choose one type of look or another based on how they feel and the activities that their day will contain For this reason,
the selection of garments made for Danish Reveal is based on the premise that they can be part of a versatile and dynamic wardrobe, a mix of styles and expressions that is in tune with these ever-changing needs
. "
Courtesy of Danish Reveal
These garments belong to firms such as
Lovechild, BUAM UND PFERDGARTEN, Stine Goya, Designers Remix or Tromborg
, which "stand out for their timeless minimalism and high quality, their comfort and their fun and daring looks".
A hodgepodge of ideas that, however, results in the well-known Nordic style, which generates so many 'likes' and interests.
BENI ROOM
Lagasca Street, 35.
Courtesy of BENI ROOM
This may be one of the more canonical multi-brand stores,
but its success is demonstrated in that they just opened a third space
, so it works, it works. So much so that
the Lagasca store has been selected by Netflix to shoot some scenes for a North American production series
. "At the moment they won't let us reveal what series it is, but it will be out soon," they say from BENI ROOM. The pride of
projecting itself internationally as one of the
coolest
multi-brand stores in Spain
is clear and logical.
The boutique launched in 2015 by
Beatriz Nicolás
has in its catalog names such as
Ralph Lauren, Iro, Mioh and Sophie and Lucie, Berenice, Sendra and the Spanish brand of reference in American series such as
Sex Education
, Celia
B.
Some diverse and careful options that have managed to attract models, businesswomen, artists and executives "from all over the national scene."
However, they prefer not to give names:
"We do not like to identify our clients to safeguard their privacy."
Another feature of exclusivity, the kind that a powerful woman's profile values, and a lot.
According to the criteria of The Trust Project
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