Very expensive cookies.
The CNIL, guardian of the private life of the French, imposed heavy fines of respectively 150 and 60 million euros on Google and Facebook for their practices as regards "cookies", these digital tracers used in particular for targeted advertising, has she announced Thursday.
The amount of the fine imposed on Google is a record in all categories for the sanctions imposed by the CNIL, in front of a previous fine of 100 million euros to Google in December 2020, already on the subject of cookies.
Difficult to refuse cookies
"The CNIL has found that the facebook.com, google.fr and youtube.com sites do not allow" to refuse cookies "as simply" as to accept them, she indicated.
The two platforms have three months to comply, failing which "companies will each have to pay a fine of 100,000 euros per day of delay," she added.
In a reaction, Google announced a change in its practices, following the Cnil's decision.
"While respecting the expectations of Internet users, (...) we are committed to implementing new changes, as well as to working actively with the Cnil in response to its decision, within the framework of the (European Editor's note) ePrivacy directive" , assured the American giant.
Targeted advertising
Cookies are small computer files installed by websites on the terminals of their visitors, for technical or targeted advertising purposes.
In particular, they allow the agencies to track the user's browsing, in order to be able to send them personalized advertising related to their areas of interest.
They are regularly denounced for the breaches of the privacy of Internet users that they may cause.
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