The traditional "Sendai Hatsu-uri", known for its gorgeous prizes, is held, and at a long-established tea shop in the center of Sendai city, the order of purchase is decided in advance by lottery, etc. Was taken and was crowded with many customers.

The "Sendai Hatsu-uri", which has continued since the Edo period, is said to have started in Sendai, the castle town of the Date clan, with gorgeous prizes to show the spirit of the merchants. It is unified on the 2nd.

Of these, at the long-established tea shop, more than 100 people lined up in the order decided in advance by lottery before the store opened at 7:00 am.

At this store, if you shop for 10,000 yen or more, you will get a tea box containing luxurious prizes such as home appliances on a first-come, first-served basis. As a countermeasure against the infection of the new corona, we have drawn a lot of purchasers.

When it was their turn, the people in line bought the item they were looking for and received a wooden box containing the prize.

A 42-year-old woman from Sendai, who received the largest wooden box in the lottery, said, "It was a good start. I hope it will be a healthy and enjoyable year."

Haruka Nomoto, the manager of Ocha no Igeta Sendai Central Main Store, said, "Compared to last year, customers seem to be looking forward to the first sale, and I think it is closer to the situation before Corona. I want to create a culture that mixes old and new with the first sale of. "