Chinanews client, Beijing, December 31st (Reporter Ren Siyu) 2021 is about to bid farewell, and it has come to the most intense moment of competition in the New Year's Eve party on all major platforms.
Whoever invites the most interesting celebrity, whose creativity is the most out of the circle, whose stage is the most stunning, will often become the content of enthusiastic discussion on social networks.
Observing the program of the 2022 New Year's Eve party, in addition to star performances, the content of the party has been further enhanced. The Winter Olympics, national style, strugglers, and civilian heroes have become important keywords for many evening parties.
What famous scenes will there be?
Cross-border, memory killing, and black technology are all popular "weapons" for grabbing ratings for the New Year's Eve every year.
For example, at the Jiangsu Satellite TV New Year's Eve party, new technologies such as motion capture, virtual reality, and artificial intelligence will be used to bring "Teng Lijun" back to the spotlight and sing "there are many stories in a small town, full of joy and joy", but the classics will be reproduced from the past. The songs are different, this evening will also use more advanced technology to let "Teng Lijun" sing Zhou Shen's song "Big Fish".
Jiangsu Satellite TV 2022 New Year's Eve concert poster.
Since the beginning of this year, celebrities in the Guangdong-Hong Kong-Macao Greater Bay Area have frequently been on the hot search list. In addition to setting up a live broadcast site in Shanghai, Dragon TV’s New Year’s Eve Ceremony has also set up a branch venue in Hong Kong. When well-known singers will sing golden songs, the nostalgic style is expected to set off again.
At the end of 2019, the New Year's Eve party at Station B will incorporate popular IPs such as "Nezha: The Devil's Child", "Harry Potter", and "Bright Sword", and get the whole network screen.
This also makes many people realize that in the fiercely competitive New Year's Eve competition, creativity may be "better to use" than the star lineup.
Observing the program list of the B station gala, you can still see the IP content that young people love, including "Let the Bullets Fly", "Great Qin Empire", "Ling Cage", etc., in addition to the legend of Phoenix, Zhou Shen, Zhang Yixing and other stars, the gala "Megatron" was also invited to perform, how feelings and novelty collide with new content, which also aroused the expectations of many audiences.
Source: Weibo screenshot
Sichuan Satellite TV’s 2022 "Blooming the World · National Rhyme New Year Concert", which was broadcast on January 1, continues to be based on the Bashu culture, combining Chinese clothes, traditional Chinese musical instruments, etiquette, mythical stories, classical literature poems, and intangibles. Cultural heritage and other traditional cultural elements create a deep, connotative and creative music show.
"2022 Blossoms in the World · National Rhyme New Year Concert" stills poster
Except for the stars, they are busier
In the New Year’s Eve party every year, the stars are the biggest protagonists. However, in 2021, when the "earthquake" in the entertainment industry is frequent, many stars are caught in controversy. Announced withdrawal.
A review of the party lineup on major platforms this year reveals that among the guests, there are more groups such as veterans to resist US aggression and aid Korea, aerospace workers, Olympic champions, heroes of the times, and ordinary strugglers.
For example, Dragon TV will invite people from all walks of life, including winners of the title of "Model of the Times", national moral model representatives, veterans of the Korean War to Resist U.S. Aggression and Aid Korea, Olympic champions, space workers, medical workers, fire rescue heroes, and outstanding youth representatives of the same age as Hong Kong.
Hunan Satellite TV invites Olympic champions and flashers who have worked hard in all walks of life to join them, including athletes such as Zhang Hong, Zhang Jike, Sun Yiwen, and Hou Zhihui.
Source: Weibo screenshot
Jiangsu Satellite TV not only invited the aerospace veteran chorus and the advanced representatives of various industries in the Guangdong-Hong Kong-Macao Greater Bay Area as singing guests, but also invited representatives of veteran fighters to resist the US and Aid Korea, national models of poverty alleviation, and "the most beautiful courier" to share their struggle stories.
The chief producer said, "They should be the protagonists of the stage, so we have combined with them on many shows."
The newly promoted "net celebrities" in recent years will also appear at this New Year's Eve party.
For example, Beijing Satellite TV invited Ding Zhen, police officer Chen for anti-fraud propaganda, and "Classmate Zhang" who became popular with short village videos.
The Winter Olympics is coming soon. This New Year’s Eve Ice and Snow Ceremony will also gather a number of Olympic champions and world champions, including Xu Haifeng, Ye Qiaobo, Sun Yiwen, Gong Lijiao, etc. In addition, Zhang Dan, Zhang Hao, Wang Xian, You Changjing, Hao Di, Marbury and Julian will bring the song "Dancing Ice and Snow" for the Beijing 2022 Winter Olympics.
Source: Weibo screenshot
Talk show and knowledge become the "new trend" in the New Year's Eve?
In addition to the celebrity song and dance show, what new tricks can be played in the New Year's Eve party?
Observe that in recent years, speeches and talk shows have gradually become the new favorites of some platforms.
On December 25th, "Talk Show New Year's Eve 2021" was first broadcast. This is also the second year that the talk show participated in the New Year's Eve party. In addition to talk show actors such as Xu Zhisheng, the show also invited Olympic athlete Su Bingtian, astronaut Pan Zhanchun and other circles. The stars and guests from all levels shared their experiences and insights this year, linking up the annual hot spots of 2021, and bringing a refreshing look and feel to the audience.
Source: Weibo screenshot
In addition, the knowledge-based New Year’s Eve has also become the “new trend” of the New Year’s Eve party. The “2021-2022 Youku Culture New Year’s Crossing of Time” launched on December 30 invited Bo Bangni, Dai Jinhua, Huang Zhizhong, Luo Xin, Yan Fei and other 12 cultural celebrities in different fields will have a roundtable discussion on major cultural events in 2021.
In addition, Southeast TV’s New Year’s Eve special program "Thinking 2022" aired on the evening of the 31st continued to follow the "hard core" style, inviting high-end think tank scholars, knowledge bloggers and other people to collide with ideas through live discussion and global connections. The method "observes the Taiwan Strait, understands China, and understands the world".
There are so many New Year's Eve parties, which one would you choose?
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