Supervision storm sweeps the entertainment industry
, review of the rectification actions of the entertainment industry in 2021
□ Our reporter Han Dandong Wen Lijuan
□ The reporter's trainee reporter Zhang Shoukun
2021 is destined to be an extraordinary year for the entertainment industry-artists have burst into thunder, the ecological distortion of the "rice circle", and unprecedented stringent supervision frequently falls.
With a single punch, hit the chaos problem in the "rice circle": On June 15, the Central Cyberspace Administration of China launched a nationwide special operation "Clearness · Rectification of the "Rice Circle" Chaos"; on August 27, the Central Cyberspace Administration of China The Office also issued the "Notice on Further Strengthening the Management of Chaos in the "Rice Circle"", canceling the star artist list, and strictly controlling the participation of minors.
A heavy punch to directly attack the issue of illegal and moral failures of artists: On September 2, the State Administration of Radio and Television issued the "Notice on Further Strengthening the Management of Art Programs and Their Personnel", resolutely resisting illegal and moral failures; on September 3, China announced The Ministry issued the "Notice on Carrying out Comprehensive Management Work in the Cultural and Entertainment Field", which clearly prohibits bad actors from moving and returning.
One key to remember is not only the artist’s own virtues and qualifications, but also standardizing market order, compacting platform responsibilities, strict content supervision, strengthening education and training, perfecting system guarantees, etc., all-round no dead ends, both symptom and root cause , Let the people see solid results.
This year has been called the "first year of compliance" for the entertainment industry in the industry. With the voice of "zero tolerance" from the regulatory authorities, my country's entertainment industry is facing reshaping and standardized and healthy development.
Frequent artists who violate the law and lose morals
The first to fall was actor Zheng Shuang.
On January 18, his ex-boyfriend Zhang Heng broke the news that he had two children, and was later exposed to surrogacy and abandonment.
For a time, public opinion was in an uproar.
The TV Professional Ethics Committee of the China Television Association issued a document stating that its behavior itself has surpassed the moral bottom line generally recognized by the public. As a literary and artistic worker, "art" is the foundation of career achievement, and "ethics" is the root of life.
On April 26, a public report on Weibo made Zheng Shuang once again involved in the whirlpool of public opinion.
Zhang Heng said that Zheng Shuang obtained 160 million yuan in excess of the standard film remuneration by signing a "yin and yang contract" with the producer of the TV series "A Chinese Ghost Story" and evaded nearly 20% of the personal tax.
On April 28, the First Inspection Bureau of the Shanghai Municipal Taxation Bureau and the Beijing Municipal Bureau of Radio, Film and Television launched an investigation into Zheng Shuang's suspected tax evasion and high salary.
Four months later, the State Administration of Taxation announced its decision: Zheng Shuang was fined 299 million yuan for tax evasion, and his performance in "A Chinese Ghost Story" was banned.
Zheng Shuang became the first case in the rectification action of the entertainment circle in 2021.
Singer Wu Yifan followed closely. In early July, he was continuously exposed to contact with women in the name of work, inducing women to have sex, and even suspected of assaulting underage women.
According to police disclosures, Wu Yifan's case also resulted in network fraud cases.
On August 16, the People’s Procuratorate of Chaoyang District, Beijing arrested Wu Yifan on suspicion of rape.
Since then, from singers, actors to presenters, a number of problem artists have been exposed one after another, and their ruin is getting faster and faster.
Qian Feng and Tian Yuan, the hosts of Hunan Satellite TV's "Everyday Upward", were successively accused of sexual assault and molestation. Qian Feng terminated the contract with Hunan Satellite TV on August 27.
On the other hand, Zhang Zhehan, who took advantage of Youku to change the drama "The Order of Mountains and Rivers," became popular, and it has been less than half a year since it became popular. Netizens discovered that the high-profile photos released two years ago showed that he visited the Yasukuni Shrine and met with suspects. Right-wingers in Japan and others have touched the bottom line of national justice.
Zhang Zhehan and his studio's Weibo account were banned, and "Shanhe Ling" was removed from the shelves.
Pianist Li Yundi was detained for prostitution. On October 22, he was disqualified from the Chinese Musicians Association.
In the turbulent public opinion, sensitive capital quickly retreated.
Artists such as Zheng Shuang, Wu Yifan, and Li Yundi were "spotted", and various platforms removed related programs overnight and removed them from their works.
These celebrities who once stood at the top of the traffic, due to their violations of law and morality, ended up with a "halo-absolute halo overnight" ending.
Flow economy distorts rice circle culture
This year, not only star artists were involved in the regulatory storm, but also the "rice circle" behind them.
With the continuous expansion of the fan economy, some celebrity brokerage companies, platform institutions, and capital involved in the "rice circle" have changed their tastes, and negative news has emerged one after another. Controlling reviews, scraping data, attacking each other, and countering black fans have become "rice circles." Normally, fans fight endlessly, even spawning the Internet gray and black industry chain, disturbing the public opinion space, and creating a bad network ecology atmosphere.
At the end of April, in the talent show "Youth Have You 3", in order to vote for supporters, fans bought a large number of milk drinks from the show's official cooperation to obtain voting codes, and the hoarded milk was dumped.
After the milk pouring video was exposed, it caused huge controversy and caused industry shocks.
On May 4, the Beijing Municipal Bureau of Radio and Television issued an announcement ordering the video platform iQiyi to suspend the recording of "Youth with You 3".
Subsequently, iQiyi apologized.
Playing and casting was also banned again.
The Beijing Municipal Bureau of Radio, Film and Television issued new rules for variety shows on May 10, and it is forbidden to spend money on voting for talent show types.
The future of multi-entertainment shows and variety shows is uncertain, and the model of "spending money to become an idol" can only be temporarily changed. Fans can only watch, not spend money to participate.
In early August, an undercover "fan circle" investigation by a reporter from the "Rules of Law Daily" found that the internal organization of the star fan group was clearly divided, and there were an investment group, a propaganda group, an anti-triad group, and a purification group.
The fan base is full of remarks such as "I would rather be scolded than my brother", "If you don't control the comments, let black material fly in the sky, it will affect your brother's reputation and commercial value."
"Fan circle" brainwashing marketing has become the norm.
On August 22, because some netizens posted on Douban and Weibo that Zhao Liying would "two rides" in the new drama "Savage Growth", Wang Yibo, who had worked with him, triggered various boycotts from Zhao Liying's fans and exchanged curses with Wang Yibo fans. , Use swear words for personal attacks.
In response to frequent mutual tearing incidents, the Weibo platform quickly dealt with it, offline the "Star Power List" and banned related illegal accounts.
This is also the first fan group that has been banned on a large scale due to mutual tearing since the Central Cyberspace Affairs Office launched the special operation "Clearness ·'Rice Circle' Chaotic Remediation" in June this year.
In addition to Weibo, the platforms where the major celebrities are concentrated have also been rectified accordingly, and the celebrity list has been offline.
Entertainment agency companies have successively released proposals, calling on fans to chase stars rationally.
Rectifying the chaos in the "rice circle" has gradually become a consensus in the circle.
Supervision hits the ground one after another
Face the problem and rectify it hard.
From February 5th, the China Performance Industry Association issued the "Administrative Measures for the Self-discipline of the Performing Artists of the Performance Association", to the "Notice on Further Strengthening the Work Related to the Regulation of Entertainment Stars Online Information" issued by the Central Cyberspace Administration on October 26, and then to December 24 The Ministry of Culture and Tourism of Japan issued the newly revised "Management Measures for Performance Brokers", and the relevant state departments and industry associations have been rectifying the problems of the entertainment circle and the "rice circle" for a whole year.
In particular, the special action "Clearness ·'Rice Circle' Chaotic Remediation" launched by the Central Cyberspace Administration on June 15 focused on celebrity lists, hot topics, fan communities, interactive comments and other links.
Official documents directly named the "fan circle", and the sudden strong supervision pushed the "fan economy" into a crossroads.
From August, the remediation action began to take place.
The two new documents on August 27 and September 2 strengthened the rectification and expanded the scope of rectification.
On August 27, the Central Cyberspace Administration of China issued the "Notice on Further Strengthening the Control of Chaos in the "Rice Circle"", clarifying 10 measures. The list of platforms, brokerage companies, and online variety shows were included in the scope of rectification; September 2, China The Propaganda Department issued the "Notice on Carrying out Comprehensive Management Work in the Field of Culture and Entertainment", prohibiting bad actors from relocating their positions and returning, and expanding the scope of rectification to the entire performing arts and entertainment industry. Specific rectification measures will be implemented quickly from late September.
The "behavior" that was regarded as the norm in the fan community in the past has almost all been overturned.
A large number of support organizations’ Weibo accounts were "exploded", various daily business ranking lists were closed, various brokerage companies issued statements requesting fans to stop fundraising, idol talent show variety shows were strictly restricted, and various paid voting sessions were prohibited. Big platforms have successively announced that they will no longer produce such programs in the next few years.
At the same time, the age of artists is strictly limited.
Minors are asked not to participate in talent show online variety shows, nor can they make their debut as members of idol groups.
The issue of tax evasion by showbiz stars, which has always been criticized by the outside world, is also at the eye of the storm in this year's supervision.
After issuing a notice on further strengthening the management of online variety show programs, on September 2, the State Administration of Radio and Television issued a document again, pointing to the management of cultural programs and their personnel, and clearly required to resolutely resist high-priced film remuneration, severely punish film remuneration violations, and "yin and yang contracts." , Tax evasion.
On September 18, the State Administration of Taxation also issued a special notice to strengthen taxation management for practitioners in the entertainment field, clarifying that network anchors who can proactively report and promptly correct tax-related issues before the end of 2021 can be given a lighter, mitigated or exempted punishment in accordance with the law.
At present, thousands of anchors have taken the initiative to self-check and pay taxes.
On December 20, the Inspection Bureau of the Hangzhou Municipal Taxation Bureau of the State Administration of Taxation imposed a fine of 1.341 billion yuan on Huang Wei (Weiya) for recovering taxes and collecting late fees.
According to incomplete statistics from reporters from the Rule of Law Daily, in 2021, from central agencies, government departments to industry associations, articles (including notices, announcements, and commentary articles) have been issued more than 20 times on the entertainment circle and "rice circle" issues.
Various online platforms also intensively resisted. At least more than 10 online platforms responded to rectification activities in the form of notifications, announcements, etc., focusing on celebrity lists, hot topics, fan communities, and interactive comments.
Establish a long-term mechanism for strengthening the body and eliminating evil
Strike hard to cleanse away the evil wind.
Behind a heavy punch is the guidance of the core values of socialism.
According to Zhao Juan, associate professor of the School of Drama, Film and Television of Communication University of China, the implementation of "zero tolerance" for illegal and unscrupulous artists and solemnly saying "no" to the unhealthy trends in the entertainment industry is "never allow any artist to touch the moral bottom line or even The bottom line of the law will never provide a sonorous voice for the dissemination of erroneous historical, national, national, and cultural views.
Because "the self-cultivation of literary and art workers is not just a personal matter, the quality of literary and artistic style will affect the entire cultural field and even the ecology of social life", artists need to be both moral and artistic.
"The disorder of the entertainment circle and the abnormal development of the'rice circle' have had a very negative impact on the construction of a cultural power, the protection of the healthy growth of young people, the realization of social fairness and justice, and the establishment of a sound national governance order." Communication University of China School of Cultural Industry Management Li Danlin, deputy director of the academic committee and head of the legal department, said that this year, the intensive introduction of regulatory policies will help reduce and eliminate these negative effects.
Refining the source, punishing and preventing at the same time.
The landing of regulatory boots does not mean the end. The healthy development of the entertainment industry cannot be separated from the long-term mechanism.
Liu Xiaowei, associate professor of the Fine Arts Department of the Beijing Film Academy, believes that it is imperative to punish ethics and violations of the law, strengthen the righteousness from the source, punish the evil and promote the good, and form a long-term mechanism for the governance of the entertainment industry.
"Make good use of the'negative list' and'positive list' of the entertainment industry, formulate the management system of the industry's blacklist and graylist, correct the direction of the market economy at the source of the tide, and control the content of the work." Liu Xiaowei said, we must put an end to it. The atmosphere of competing for positions and rankings, creating an atmosphere of hard acting, in-depth life, hard learning and enterprising; content is the king, and active promotion of truth, goodness and beauty; in the aesthetics of literary works, the mainstream and healthy aesthetic value must be established to give Young people set a good example.
For literary and art workers, Liu Xiaowei proposed that we must grasp the joint promotion of art and morality, handle the relationship between justice and profit, discipline ourselves with a higher moral standard, show others with a good social image, and practice art with pure professional ethics. Unify the personal moral cultivation, social image and the social effect of the work.
She believes that under the regulatory turmoil, the entertainment industry will usher in a clear sky, the birth of more excellent literary and artistic works, and bring better spiritual food to the public.
Cartography/Gao Yue