China News Service, Hangzhou, December 23 (Hu Yixin) During this year's "Double Eleven" period, the Zhejiang Provincial Consumer Protection Committee carried out live broadcasts on the five major platforms of Taobao, Pinduoduo, Kuaishou, Jingdong and Douyin on "Double Eleven" Consumer experience found that nearly 40% of the products did not meet national standards.
On the 23rd, the Zhejiang Provincial Consumer Protection Committee interviewed five major platforms and related anchors on the results of consumer experience.
At the meeting, the Zhejiang Provincial Consumer Protection Committee notified each platform and the anchor experience and detection problems one by one, and each platform explained related issues.
It is reported that the Zhejiang Provincial Consumer Protection Committee observed 17 live broadcasts this time, including well-known anchors such as Li Jiaqi and Luo Yonghao; purchased a total of 80 batches of goods, including clothing, shoes, fresh food, toys, electronic goods, etc., and commissioned them Third-party authoritative organizations conduct inspections in accordance with national standards on product quality, identification labels, physical and chemical indicators, etc.
The agency found that out of the 80 batches of samples purchased by the Zhejiang Provincial Consumer Protection Committee this time, 29 batches of samples did not meet the national standards, and the non-conformity rate was 36.25%.
Among them, 10 were Sanwu products, 9 were product quality that did not meet national standards (4 were personal safety hazards), 7 were material composition that did not meet national standards (1 was counterfeit material), and 3 were labelled irregularly.
In addition, individual broadcasters have problems such as exaggerating publicity, using absolute advertising slogans, comparing other platforms, fewer and missing posts, sending the wrong size, and inconsistency between the publicity and the actual product.
In addition, two batches of fresh food were found to have two shortcomings.
Zhang Xiongwei, a lawyer from Beijing Weiheng (Hangzhou) Law Firm, stated that the "Advertising Law" expressly prohibits the use of "national", "superior", "best" and other advertising terms with the same meaning as the anchors' exaggerated publicity.
At the same time, it clearly stipulates that advertisements must not contain false or misleading content, and must not deceive or mislead consumers.
Article 14 of the "Price Law" stipulates that business operators must not engage in the following improper price behaviors: use false or misleading price methods to lure consumers or other business operators into trading with them.
Regarding issues such as missing delivery, delivery of the wrong size, and inconsistency of the actual product with the publicity, Zhang Xiongwei stated that the "Civil Code" stipulates that operators should deliver goods to consumers on time and in full in accordance with the agreement or promise.
If the goods are under-distributed, the business operator shall make up in a timely manner in accordance with the requirements of consumers and bear the corresponding liability for breach of contract.
Cui Lijin, deputy director and secretary-general of the Zhejiang Provincial Consumer Protection Commission, said that the Zhejiang Provincial Consumer Protection Commission will continue to pay attention to and supervise the rectification measures mentioned by various platforms to remove products on their own.
For products that have been sold to consumers that do not meet national standards, the Zhejiang Provincial Consumer Protection Commission will urge all platforms to come up with practical solutions.
The Zhejiang Provincial Consumer Protection Commission requires 5 platforms and related anchors to submit a formal rectification report to the Zhejiang Provincial Consumer Protection Commission within 3 working days (that is, before December 28).
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