It will soon be 20 years since the first broadcast of
The Osbournes
,
the founding myth of the new reality television.
After the revolutionary
The Real World
, in 1992, which had strangers as its protagonists,
The Osbournes
focused on the thunderous family of rocker Ozzy Osbourne and launched all its members to fame,
inaugurating a television genre that continues to exist.
The Osbournes
paved the way for another clan, the Kardashian, to capitalize on the reef to the fullest.
In Spain,
Alaska and Mario Vaquerizo propped up their status as a pop couple by
doing something similar:
Alaska and Mario
debuted in May 2011. It's been more than a decade of all that.
Then Chiara Ferragni's fashion blog was already relevant.
Ferragni was one of the pioneers of a phenomenon, that of fashion influencers
, that would turn fashion, magazines or advertising upside down. Already a superstar on the Internet, the Italian has made the leap to another medium in 2021: television. He has done it with
a reality TV monster
hosted on Amazon Prime Video. But this time he is late.
Los Ferragnez
, who follows Chiara and her husband, the rapper Fedez,
is a lazy and boredom boredom that tries to humanize this couple without first asking if we have any interest in seeing that.
At the time Alaska and Mario claimed to be delighted with being the meat of
docureality.
The Gara-Vaquerizo are very clear about what is spectacle and what is not, what is inside and what is outside.
This made his program fun and varied.
They were aware of how Martians they are for ordinary mortals
and in their space they shared it and exaggerated with one eye on the
show
and the other on
business.
Like the Osbourne or the Kardashian, theirs are recognizable feelings and actions in fantasy settings. Those houses, those cars or, in the case of Alaska and Mario, that corner of their house dedicated to Lola Flores. And a
lot of humor.
They all knew each other with the ability to be
likeable television freaks
and were willing to play. A cool edit did the rest.
Chiara and Fedez have none of that.
They are like the savage contestants of the last editions of
Big Brother
: they have seen so many programs similar to theirs that any hint of originality or grace in
Los Ferragnez
is canceled out by the self-
awareness
of their protagonists.
The imposed couples therapy with which they open the first episode is as shabby as it is artificial
. But not artificial-good like what a
cream
performer
like Kim Kardashian would do, but artificial-bad like those yogurts that care more about the strawberry that appears photographed on their lid look fresh than because the product tastes remotely fruity.
Now that we know that the slogan "
my authentic self"
is another convention and another artifice, something like
Los Ferragnez
seems to come from the distant 2011,
when Chiara was the future and having your own
reality show
attracted attention.
It's not like that.
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