How "Le Monde" sees its future in Africa: interview with Louis Dreyfus

Audio 28:29

"The look of the World Africa".

© RFI

By: Steven Jambot Follow

1 min

The media workshop

receives Louis Dreyfus, CEO of Le Monde to discuss the ambitions

Africa. 

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In January 2015, the French newspaper

launched

with the ambition to develop and improve its coverage of African news but also the desire to expand the audience and therefore the revenues of this benchmark French media.

Seven years later, where is

in concrete terms

 ?

Why and how does

see its future in Africa?

A few weeks ago, the Le Monde group entered into a

allowing the operator's customers to subscribe to

by mobile payment - therefore without a bank card - for 3,000 CFA francs (4 , 50 euros) per month.

The chairman of the Le Monde group's executive board

explains at the microphone of

what constitutes the first step in a strategy for developing the Le

subscriber audience

in French-speaking Africa.

In this interview, the editorial positioning of

and its economic model

is discussed at length

.

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Mondoblog audio

features the voice of Chadian blogger and slammer

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