More than three in four French people say they are ready to reduce their consumption of meat and fish, according to an Ifop survey for Ouest-France published on Friday.

A figure on the rise: 76% of people questioned say they are ready to reduce the share of animal proteins in their diet and to favor products "of better environmental quality" when they consume it, against 67% in 2017, indicates this study. .

The survey, published on the occasion of the Agriculture, Food and Health Conference organized by the regional daily on Thursday and Friday in Nantes, also notes that nearly half of the French (48%) have increased their consumption of plant products over the past two years.

A trend set to continue since 42% of respondents plan to consume more in the years to come.

The “organic” label is no longer attractive

Conversely, the proportion of the population consuming at least from time to time products labeled “organic” is slowing down, after having increased regularly for more than 20 years.

61% of French people bought “organic” products in 1998, 80% in 2011 and 87% in 2020, against 84% in 2021.

This decline can be explained in part, according to the study, by a drop in confidence in the “organic” label: while 70% of consumers gave it credit in 2008, they are only 52% in 2021. In addition, 91% of respondents believe that "organic" products are sold "too expensive".

At the same time, 86% of French people say they want to focus on local food brands in their purchases.

However, this proportion varies according to income levels: while 92% of “well-off” respondents prefer local brands, this figure drops by 14 points in the more modest categories.

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  • Consumption

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  • Agriculture

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