China News Service, Hangzhou, December 3 (Guo Qiyu, Tao Yuan, Huang Rongping) "Thank you for your supports!" A few days ago, Rebecca was surrounded by two rows of scarves at the "Chunjiang Yundu" live broadcast base in Tonglu County, Hangzhou City, Zhejiang Province. He quickly introduced the scarf in his hand to British netizens in English, and approached the camera from time to time. At the request of netizens, he tried other styles and showed the details.
Prior to this, Rebecca, who was born and raised in China, was an English teacher who had been rooted in the teaching and training industry for more than ten years.
"The energy for transformation and the low cost of funds, the English knowledge accumulated over the years will not be lost, and more importantly, this is a new industry." When it comes to the reasons for switching to overseas live broadcast, Rebecca said.
"TikTok can be simply understood as the overseas version of Douyin. Through TikTok live broadcast, we will sell the local scarves and stationery in Tonglu to the United Kingdom." Zheng Fabo, CEO of Hangzhou Meipin E-commerce Co., Ltd., said that the e-commerce company has His own TikTok account is also a cross-border operation service provider for Douyin TK, including cross-border retail platform establishment, cross-border trade-related personnel training, etc., and provides whole industry chain operation services from platform operation to supply system.
The original foreign language teachers and trainers "test the waters" live broadcast overseas.
Photo courtesy of Huang Rongping
From the perspective of industry insiders, although TikTok is still in its infancy, it is already a new outlet for cross-border e-commerce to achieve drainage and delivery of goods.
For example, the current boom in the business of Meipin e-commerce has led to a surge in demand for TikTok live broadcast talents.
At the same time, English teachers and trainees who are born as teachers have English specialties and strong communication skills. Under the tacit cooperation of the "natural advantages" of the two, "Rebecca" are becoming more and more handy.
It is understood that under the bridge of the business department, this "two-way" road is gradually opened up.
More English teaching and training people from Zhejiang, Anhui and other places have poured into Tonglu, from deep plowing in the education industry to overseas live broadcasting and selling goods, achieving a perfect cross-border.
"It's really a surprise for another village." June is the principal of Tonglu Smart English Training Center.
After many days of "brainstorming", June and Zheng Fabo hit it off, immediately registered an account, and led the entire team to conduct a "trial broadcast."
"With 5-6 hours of continuous broadcast'test the waters' every day, this new issue has a blowout explosion from its launch to the 5th day-without any cast-in, the transaction volume of scarves in 5 hours is close to more than 1,300 pounds. The number is over 9,000." June told reporters.
It is understood that the relevant departments of Tonglu County are currently planning a cross-border live broadcast talent introduction work plan and related supporting policies, hoping to effectively bridge the cross-border e-commerce live broadcast bonus period and the "double reduction" policy after the implementation of the foreign language talent recruitment window period to promote cross-border live streaming. The development of e-commerce has entered a new track, allowing more “domestic good products” to go abroad.
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