Louise Bernard with Alexis Patri 10:27 am, December 02, 2021
The company Mediatransports, which manages advertising for SNCF and RATP, refuses to display the cover of the new issue of the magazine "Têtu", according to information revealed by our colleagues from the information site "Arrêt sur images".
In question, the photo of singer Bilal Hassani which appears on the front page of the quarterly.
No advertisements in Parisian SNCF and RATP stations for the new issue of
Têtu
.
The case was unveiled by our colleagues from the information site
Arrêt sur images
.
The magazine
Têtu
had planned a poster campaign for its new number, on the front page of which the singer Bilal Hassani appears.
But the company Mediatransports, which manages advertising for SNCF and RATP, refuses to display it.
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A significant shortfall for the magazine
The cover features Bilal Hassani as Madonna, seated on the ground with a halo of lights above his head. A staging deemed too "confessional" by the company Mediatransports which believes that it could shock some travelers. The management asked
Têtu
to change its front page. What the editorial staff obviously refused.
The quarterly teams are amused to see their LGBT + magazine described as too "confessional".
They also put forward artistic arguments, arguing that the staging "takes up classic codes of pop culture".
As
Freeze on Images
points
out
, the lack of exposure is very important for
Têtu
.
Mediatransports prides itself on being able to reach 8 million people in one week of posting.