If the second-hand market has been a general trend for several years, second-hand products are also increasingly present under the tree.
The proof is with a study by Kantar for Ebay, which reveals that 53% of French people could offer a second-hand gift at Christmas, a figure that even rises to 64% among young people aged 16-24, report our colleagues from BFMTV.
“It's unheard of with us,” said Anne Quemin, brand and communications director for Leboncoin.
If the explosion of the second-hand market is partly linked to environmental and economic concerns, the fear of shortages has also played a role of accelerator for these end-of-year celebrations.
At large brands too
On the site, the ads placed in the "games and toys" category increased by 42% year on year.
During the month of November, the number of visits in this category was 15 million, double compared to the same period in 2020.
The second-hand phenomenon is accentuated by the desire of the large traditional distributors to take part in this second-hand market.
“All the intention markers show that it will be particularly strong this year at Christmas.
We have observed a strong responsiveness from our customers for a few weeks: an operation on bikes, for example, has been very well attended, ”said Audrey Metzinger, sales director for product and second-hand testing at Decathlon.
Other big brands like Leclerc offer refurbished products to their customers.
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