[Explanation] The opening ceremony of the 2021 China Online Media Forum will be held in Guangzhou on November 25. During this period, eight county-level financial media centers from various regions across the country will exhibit in a concentrated manner, and each will show itself in the "last mile" connecting the people. trick.
[Explanation] China News Network undertook the "County-level Financial Media Center Exhibition Area", which concentratedly displayed Youxi County in Fujian, Qingxin District in Guangdong, Chencang District in Shaanxi, Changxing County in Zhejiang, Yumen City in Gansu, Chibi City in Hubei, and Jiangxi Branch Development status of eight county-level financial media centers in Yixian County and Jiangyin City, Jiangsu Province.
The Rong Media Center of Youxi County, Fujian Province, which participated in the exhibition, brought a variety of novel news products.
According to the person in charge, they focus on content creation and use new technologies to make content more attractive.
[Concurrent] Zhang Min, Director of Financial Media Center, Youxi County, Fujian Province
For example, we started to shoot a micro-documentary in 2017. The stallholder is an intangible cultural heritage project. It was filmed all over the province. After 70 or 80 episodes have been filmed, we made another intangible cultural heritage museum in the previous section. We built an intangible cultural heritage museum by ourselves and put these products in this museum. What makes this museum unique is that it has a very strong sense of experience. You can click on the video if you see these intangible cultural heritage. Go down and tell you the whole production process, which is especially useful for the next generation of children.
[Explanation] The Rong Media Center of Qingxin District, Guangdong Province has ingeniously launched the "village news officer" model.
The village news officer is positioned as a grassroots propaganda officer, a policy speaker, a reporter at the county-level financial media center, and a village internet celebrity.
[Concurrent] Wang Wenyu, Deputy Director of Financial Media Center, Qingxin District, Guangdong Province
What they are broadcasting now is our country news officer, this country news officer, he has 280,000 fans in Kuaishou, and he brought the goods in one month to solve the local rice sales of 360,000 yuan, which drove the villagers. Get rich.
So what do we want him to do more usually? Spread ideas, civilization, and culture in the countryside.
[Explanation] In the exhibition area of Rong Media Center in Chencang District, Shaanxi Province, Shaanxi Province's master of arts and crafts and the inheritor of Baoji's social mask skills, Xue Yabing, is creating. He said that crafts that are not young also need young means to promote.
[Concurrent] Xue Yabing, Master of Arts and Crafts of Shaanxi Province
Now what you see is basically, let’s talk about TV, you young people watch less, basically all of them are mobile phones, and then there are our own Douyin and short videos that we made ourselves, and we are also posting them ourselves. Through these short videos, we ourselves will promote our intangible cultural heritage.
[Concurrent] Qi Xiaowei, Director of Radio and Television Station, Chencang District, Baoji City, Shaanxi Province
In the production of news products in recent years, we have always adhered to the principle of content as king, closely integrating what the audience likes and what our media produces, focusing on the masses, the grassroots, and the hot line.
[Explanation] According to reports, the first China Internet Media Forum New Technology, New Application and New Business Format Exhibition is China’s first large-scale offline exhibition with the theme of Internet communication, gathering central news agencies, well-known Internet companies, county-level financial media centers, etc. More than 40 units participated in the exhibition, which is by far the largest new media exhibition in China.
Reporter Wang Qingran from Guangzhou
Editor in charge: [Wang Kai]