China News Service, Beijing, November 24th (Reporter Gao Kai) Recently, the Central Cyberspace Administration of China issued the "Notice on Further Strengthening the Work Related to the Regulation of Entertainment Stars Online Information" (hereinafter referred to as the "Notice"), requiring strict control of entertainment star online information Content-oriented, establish a negative list, prohibit the online information of entertainment celebrities from containing content that promotes abnormal aesthetics, vulgar scandal hype, malicious review of volume control, false and untruthful reports, and induces irrational star chasing.
The "Artists Negative List" immediately appeared on the hot search, and behind this entry's high attention is the public's attention and support for the official continued strong "correction" of the chaos in the entertainment industry for a period of time.
For a long time, there have been constant disturbances and chaos in the entertainment industry.
The stage and the front of the camera are very glamorous, but in fact, morality is not matched, and there are some; there are no qualified works, and they rely on "personal design" to make traffic. Yes.
Even some so-called celebrities and idols relying on capital and "rice circle" not only lack acting skills and talents, but also lack artistic ethics, and even violate laws and disciplines.
At the same time, these so-called "artists" are still surrounded by fame and fortune. In addition to injustice, what is destroyed is not only the health of the entertainment industry, but also the social ecology of the Internet, which has a negative impact on minors’ aesthetic orientation. Influence, and even cause interference and impact on social consensus.
The chaos must end.
The special rectification carried out at the national level can be described as strong and continuous.
Since the beginning of this year, the Central Propaganda Department, the Central Cyberspace Administration of China, and the Ministry of Culture and Tourism of China have successively carried out network ecological governance, "rice circle" governance, and comprehensive governance in the field of entertainment.
The "Notice" that proposed the establishment of a negative list of artists is another precise and powerful blow.
The "Notice" proposes 15 specific work measures from 4 aspects, including content orientation, information presentation, account management, and public opinion mechanism. The purpose is to start with strengthening entertainment star online information standards, maintain a good online public opinion order, and create a clearer cyberspace.
In the "negative list" on the hot search, the "Notice" clarified the "eight must not", and clearly drew a forbidden area for the online information dissemination of entertainment stars, in order to strengthen the correct public opinion orientation and value orientation.
It can be said that these "eight must not" punches are powerful and very targeted.
For example, it is not allowed to speculate on scandals or to render the secret details of celebrity emotional disputes for the vulgarity of the eyeballs, or to expose or buy or sell celebrity identity information, home addresses, travel information and other personal privacy without authorization, or to publish the celebrity artists and their works in batches for malicious purposes. Marketing or volume control reviews and so on.
The resulting clear "high-pressure restricted zone" shows the power of "correcting" some chaos in the entertainment industry, and may effectively curb the impulse of cultural capital to seek profit.
In addition to the "negative list", many specific contents in the "Notice" can be said to point to the chaos in the entertainment industry.
For example, in response to various hype control reviews, the "Notice" requires strict handling of entertainment marketing accounts and their affiliated MCN agencies.
Severe penalties will be imposed on entertainment public accounts that post information about celebrities' pull, stigmatization, or scrutiny of volume control.
Furthermore, in terms of regulating the online presentation of celebrity information, the "Notice" makes a detailed distinction based on performing arts works, personal dynamics, and commercial activities. It requires that performing arts works information must not be presented together, and personal information such as celebrities’ daily life and family members are not presented. Commercial information should be prominently marked with advertising words, etc.
These relevant and detailed regulations have delineated the operation red line for the entire industry and clarified rights and responsibilities.
People expect that under the continued strong "error correction", industry restructuring and "clearness" will be visible.
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