Xinhua News Agency, Guangzhou, November 21 (Reporter Yang Shuxin) "This is a good opportunity for me to experience and lay the foundation for my future pursuit of dreams in the Greater Bay Area." According to Chen Yuyang, a Hong Kong student from Jinan University, the launch was launched recently. The first Guangdong-Hong Kong-Macao Greater Bay Area (Guangzhou) College Student Advertising Festival will leave a strong mark in his academic career.

He hopes to leap to a higher and broader development platform through this creative competition that brings together young people from Guangdong, Hong Kong and Macao.

  The Guangdong University Student Advertising Festival was founded in 1999 by the School of Journalism and Communication of Jinan University, attracting tens of thousands of college students to participate independently.

In 2020, the 13th Guangdong University Student Advertising Festival will harvest close to 1,700 works by college students, and more than 200 colleges and universities across the country will participate.

The first Guangdong-Hong Kong-Macao Greater Bay Area (Guangzhou) College Student Advertising Festival was upgraded and built on the basis of the Guangdong College Student Advertising Festival.

  It is reported that the creative stage of the Guangdong-Hong Kong-Macao Greater Bay Area (Guangzhou) College Student Advertising Festival Competition will be from November 18, 2021 to December 17, 2021, and the award ceremony will be held on December 26.

  "The proposition of this competition not only allows us to truly feel the business innovation atmosphere of the Greater Bay Area, but also provides the winners with the opportunity to enter the corporate branding department for internship. My plan is to take root in the Greater Bay Area for development in the future. I hope I can use this This time I competed to improve my creative thinking." Chen Yuyang said.

  "Release to Xinli" is the theme of the first Guangdong-Hong Kong-Macao Greater Bay Area (Guangzhou) College Student Advertising Festival. The "new" of "Release to Xinli" is creativity and innovation; and to promote the construction of the Guangdong-Hong Kong-Macao Greater Bay Area, "centripetal force" is also required.

  From participating in the Guangdong University Student Advertising Festival for the first time as a student, to hosting the "upgraded" Guangdong-Hong Kong-Macao Greater Bay Area (Guangzhou) University Student Advertising Festival in the form of school-enterprise cooperation. This year, Cai Zhanpeng, the head of Guangzhou Dianye Culture Communication Co., Ltd. In the eighth year.

  As a Hong Kong youth, he undertook the "Longxi New Brain Project" of the Guangdong University Student Advertising Festival three years ago, and the project successfully landed in Hong Kong.

At a sharing meeting with students from Hong Kong universities, Cai Zhanpeng introduced the local culture of Guangzhou and the status of the advertising industry in the Greater Bay Area.

  "A strong sense of mission is urging me to host the competition and promote the exchanges between the youth of Guangdong, Hong Kong and Macao." Cai Zhanpeng said.

  Cai Zhanpeng introduced that the Guangdong-Hong Kong-Macao Greater Bay Area (Guangzhou) College Student Advertising Festival will set up academic think tanks and industry think tanks to learn from the best of others, promote the joint development of "industry-university-research", and jointly build the Guangdong-Hong Kong-Macao Greater Bay Area (Guangzhou) college students A solid foundation for the advertising festival.

In the future, the activities of the Guangdong-Hong Kong-Macao Greater Bay Area (Guangzhou) College Student Advertising Festival will continue to be enriched, closely uniting cross-regional and cross-field diversified exchanges and cooperation, and striving to make the Guangdong-Hong Kong-Macao Greater Bay Area (Guangzhou) College Student Advertising Festival a Guangdong The cultural and creative symbol of Hong Kong, Macau and Greater Bay Area.

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