[Concurrent] Zhao Lijian, Deputy Director-General of the Information Department of the Ministry of Foreign Affairs
It’s good for melon sellers to praise melons, what they do, they can’t yell, business people don’t yell, it’s not okay to just yell, they have to yell well enough and rhyme enough so that guests can patronize.
[Commentary] On November 19, the first China Network Civilization Conference Online Content Development Forum, co-sponsored by the Network Communication Bureau of the Central Cyberspace Administration and China News Service, and hosted by China News Network, was held in Beijing. Zhao Lijian used this Leads to the international communication work of the Information Department of the Ministry of Foreign Affairs.
[Commentary] According to Zhao Lijian, in order to strengthen international communication capabilities, since 2019, the Information Department of the Ministry of Foreign Affairs has successively launched spokesperson accounts for the Ministry of Foreign Affairs on new media platforms such as Twitter, Facebook, Youtu, and Photo Wall.
With the increasing number of fans, the influence continues to expand.
[Concurrent] Zhao Lijian, Deputy Director-General of the Information Department of the Ministry of Foreign Affairs
Since the beginning of this year, our Foreign Ministry Spokesperson’s Office series of overseas new media account groups have published nearly 9,000 posts, with nearly 500 million views and more than 2.4 million fans. Among them, the spokesperson of the Ministry of Foreign Affairs Hua Chunying and my personal Twitter account fans The number has successively exceeded 1 million.
What is this concept?
This number is more than the number of fans on the Twitter account of Secretary of State Blincoln, and nearly twice the number of fans on the account of the spokesperson of the US State Department.
[Explanation] Several accounts that have only been "operating" since 2019, how do you overtake on the curve of the new media's international voice?
What is the "circle fan cheats"?
Zhao Lijian said that they pay attention to seeing the big from the small and work hard on the integration of China and foreign countries.
[Concurrent] Zhao Lijian, Deputy Director-General of the Information Department of the Ministry of Foreign Affairs
We focus on showing the lives of ordinary Chinese people, using small cuts to show the big picture, and telling big stories with small stories, and strive to achieve a soft landing on the hard facts of my country’s development and achievements on overseas new media platforms, showing a real, three-dimensional and comprehensive China uses a down-to-earth approach to create a credible, lovable, and respectable image of China, and subtly influence the audience to form an objective and positive view of China.
[Commentary] According to Zhao Lijian, they have also taken the initiative to set up issues, present facts, list data, speak science, insist on refuting and counterattacking, focusing on fighting public opinion on Xinjiang and human rights, and cracking down on rumors and smears in the United States and the West.
[Concurrent] Zhao Lijian, Deputy Director-General of the Information Department of the Ministry of Foreign Affairs
On Twitter, for example, we took the initiative to normalize the topic of Xinjiang, introduce positively the development achievements of Xinjiang in various aspects, refute the so-called forced labor, genocide and other slanderous graphic videos in the United States and the West, and effectively counteract negative information about Xinjiang. , To a large extent reverse the trend of Xinjiang-related public opinion in overseas new media.
[Commentary] Zhao Lijian said that they also took the initiative to "attack."
When the U.S. forces withdrew from Afghanistan, the Information Department of the Ministry of Foreign Affairs released pictures of U.S. military dogs evacuating from Afghanistan with the U.S. military, and compared them with pictures of more than 600 Afghans crowded in the transport cabin.
[Concurrent] Zhao Lijian, Deputy Director-General of the Information Department of the Ministry of Foreign Affairs
Through these pictures and tweets, we snatched the microphones from the United States and the West. On their platforms, we tore off the so-called Western-style democratic human rights masks in the West, and established our image of upholding justice and speaking upright.
[Commentary] Zhao Lijian said that to do a good job in spreading international public opinion, we must grasp the political direction, stand a firm political stand, strive to be warriors and fighters, not gentlemen and cowards, make good use of overseas new media platforms, and get through the final stage of Chinese voice landing abroad. one kilometer.
Reporter Liu Chao reports from Beijing
Editor in charge: [Wang Kai]