A "mysterious and cheap" clothing brand is sweeping the young generation.. 6 thousand new products daily
Whoever follows the platform “Tik Tok”, “Instagram”, and “YouTube”, must have seen many clips of teenagers showing off their purchases of clothes purchased from “Shein” in order to get the largest possible number of likes and followers.
According to the BBC, if you are over thirty years old, you may not have heard of this worldwide phenomenon, because it targets teen shoppers who are interested in fashion and the cheap price on social media, and this giant company adds six thousand new items on its website daily.
Today, the company is one of the largest players in the world of ready-to-wear, shipping its products to 220 countries.
Although the company is based in China, it targets customers in the US, UK, Europe and Australia, mainly with its sleeveless shirts, swimwear and dresses, and the average price per piece is only about $10.70.
Data provider CB Insight estimates that the company's sales exceeded $10 billion in 2020, although the company does not disclose its financial figures.
She-In has nearly 600,000 products on its online platforms all the time, and relies on thousands of suppliers, in addition to contracting with about 200 factories near its headquarters in the Chinese city of Guangzhou, and based on a number of data, they produce what Ranging from 50 to 100 pieces per model.
According to an extensive report published by the BBC, only 6% of its goods remain in warehouses for more than three months.
The company ships orders directly to its customers, mostly from a 16-million-square-foot warehouse.
Using an army of social media influencers from students, content makers, and art stars such as Georgia Tuffolo and Katy Perry, Shein has garnered more than 250 million followers across its social media platforms.
The fashion giant employs 200 in-house designers, who are among its more than 7,000 employees.
Although the company has paid more than $1 million to freelance designers so far, Twitter continues to receive complaints from smaller companies, with some claiming that Shein has copied its designs and sold similar products at lower cost.
The company recently launched ShinX, a competition for young designers with a $100,000 prize and a collection of fashion on display in an effort to boost its credentials with the public.
The company is accused of "exploiting the fears of repeat clothes syndrome, for some people to buy clothes from them" that may end up in a landfill after wearing and washing them a few times.
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