Chinanews client, Beijing, November 18th (Reporter Shangguanyun) From "Tang Palace Night Banquet" to "China in Classics", to the recently searched "Dancing Millennium", the popularity of cultural programs has become a a common phenomenon.
Compared with mass entertainment, there is a view that cultural programs always appear to be "niche".
But with the improvement of people's overall aesthetic level and spiritual pursuit, they also have more possibilities to go out of the circle and become "explosive styles."
Cultural programs that become the focus of attention
A few days ago, "A Thousand Years of Dance" was launched and immediately appeared on hot searches. "Sanghe Song" and "Fire" became the focus of netizens' attention.
Stills of "Dancing A Thousand Years".
Photo courtesy of Henan Satellite TV
It's out of the circle, in fact, there are traces to follow.
The difference of "Dancing Millennium" is that through plot-style story interpretation and character setting, it excavates traditional classic dances and shows the excellent cultural connotations of etiquette, costumes, music and other dance works.
After the first broadcast, this standard has been recognized by many netizens.
Taking dance as the carrier, talking about dance and art, and at the same time popularizing knowledge, this has touched the aesthetic points of many audiences, "I prefer this form of cultural expression."
It should be noted that it is one of the recent popular cultural programs.
The TV show "China in Classics", which focuses on the excellent Chinese cultural classics, once drove the "craze of classics", and people became keen to understand the stories behind such works as "Shang Shu" and "The Analects of Confucius".
Not only that, in recent years, cultural programs such as "Conference of Chinese Poetry", "Classic Poetry", "China in Stories", and "National Treasures" have been well received by audiences.
How to achieve "art transcoding"?
In summary, the above-mentioned programs basically have the following keywords: novel forms, rich and interesting content, and rooted in traditional culture.
Take the "Chinese Festival" series planned by Henan Radio and TV Station as an example. It takes the form of "web drama + web comprehensive", which often connects a variety of programs with the experience of a mainline character, including dances, songs, and so on.
"There are Phoenix Lai Yi".
Photo courtesy of Henan Radio and TV Station All-Media Marketing Planning Center
"Creativity" is one of the highlights.
In the final work of this series, "The Wonderful Journey of Chongyang", the main creator of "A Phoenix Comes" uses five changing colors to express the five spiritual realms of the phoenix, and its application is quite particular.
For example, in the long history, people have given Phoenix many beautiful meanings.
The colorful phoenix, its "colorful color" represents the five virtues of the Chinese nation.
"China in Classics" also does not adhere to the formal form of expression.
Some articles have concluded that the innovation lies in the visualized, story-based, and intuitive artistic transcoding of classics with dramatic structure and film-based expression.
There is a view that the success of excellent cultural programs is inseparable from the in-depth exploration of cultural connotations, to achieve the integration of tradition and reality, and to achieve innovative expression, technological empowerment, and cross-industry cooperation.
Shi Anbin, deputy dean of the School of Journalism and Communication of Tsinghua University, analyzed that while rooted in traditional culture, these cultural programs have noticed the preference of "Generation Z", combined with technology, and carried out experiential dissemination of originally unpopular content. This liveliness The form of expression attracted many young audiences.
"Circle fans" young people
Indeed, while these lively cultural programs are being welcomed, many young people have "circled fans".
A few days ago, the Social Survey Center of China Youth Daily conducted a survey of 2012 young people interviewed through the questionnaire network, which showed that 91.6% of the young people interviewed expect more programs to dig out and understand traditional culture.
After the show was broadcast, Lu Hongli, the chief director of "A Wonderful Tour of the Qixi Festival", has paid attention to online comments and suggestions. She once said, "What I feel most deeply is that the show has received attention because of the common culture of our Chinese people. Gene and cultural self-confidence."
Stills of "A Wonderful Tour of Qixi Festival".
Photo courtesy of Henan Radio and TV Station All-Media Marketing Planning Center
Young people’s popularity with the show is a little bit more than she expected. The reason is that “because we have a common cultural heritage and memory, the meaning we want to express in the show can resonate.” “This is cultural self-confidence.”
Culture needs to be continuously inherited and spread in order to have strong vitality.
Shi Anbin mentioned that integrating excellent traditional culture with immersive and experiential communication methods, this type of cultural program actually combines the methods that "Gen Z" youth audiences love to hear and see.
"They should be able to solve the current problems of vulgarization and over-commercialization of certain entertainment programs and variety shows, and effectively spread our traditional Chinese culture, and become an explosion in the'traffic era'." He said.
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