"Hijab for Unisex" in Italy..advertisement sparks controversy and its Tunisian designer defends
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An advertisement for a headscarf or masmi in the promotional “veil for both sexes” was met with a wide wave of reactions and opinions on social media platforms, and tweets refused to name or liken it to the veil.
Some of them described the move as ridiculous, calling for respect for Muslims' beliefs, and many opinions agreed that "the producer of these fashions should have been satisfied with calling it a headscarf instead of a veil. This is the product of the pursuit of profit in a world ruled by abhorrent financial capital."
A few days ago, a famous Italian fashion company chain stores began selling a group of head coverings that it called "unisex veils" that can be worn by both women and men.
These covers are distinguished by their various colors and embroidered rubber fabrics.
It was shown for the first time at Milan Fashion Week last September, but it was recently launched in the markets.
According to the British Broadcasting Corporation "BBC", these headgear sells for about $40, and its idea came from Italian rapper Ghali Amdouni, born in Milan to Tunisian parents.
As part of a plan that promotes “pluralism and the cross-fertilization of cultures,” Benetton sought to cooperate with “Gali” to enhance its presence in the international market and exhibition platforms.
The collaboration resulted in the launch of a variety of clothing items, including embroidered hats, loose cotton jackets and backpacks in a variety of styles, suitable for both men and women to wear.
“Ghali” is widely known among young people, as he succeeded, along with his producer, in revolutionizing the world of Italian rap.
Despite his professionalism in rap in Italian, "Ghali remained attached to his Tunisian roots, and is keen in every new release to mix his songs with an attractive oriental flavor by introducing symbols and words from the Tunisian colloquial or from other Arabic dialects."
On the reason for launching the “Hijab for Unisex,” Ghaly explained that he wanted to design clothes that represented his generation, saying that “the hijab is a unique dress that I have always wanted to design.
The company did not mind including it in the latest fashion collection.”
"When I was a child, I was bullied at school, I was tired of associating everything that is Arab with negative things," Ghaly added.
And he added, “I did not find anyone to represent me at the time.
So I think it is important now that we highlight this diversity and emphasize that difference is an added value.”
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Unisex Hijab