With the participation of more than 200 influencers from audio content makers

“Podfest Dubai” outlines the future of podcasting in the Arab region

During the opening of the first edition of "Budfest Dubai", the first digital event of its kind in the region.

From the source

Yesterday at the headquarters of the Dubai Press Club, under the patronage of His Highness Sheikh Ahmed bin Mohammed bin Rashid Al Maktoum, Chairman of the Dubai Media Council, the first edition of "Podfest Dubai", the first digital event of its kind in the region, and the largest gathering of Arab podcasters, with the participation of more than 200 from The most prominent makers of podcasts and audio content in the Arab region, as well as regional institutions specialized in this field.

The event, which is being held for the first time in Dubai, and within three main sessions, the first, under the title "The Future of Voice", discussed the factors that attract the Arab audience to podcasts, and the challenges facing this industry, most notably how to achieve income from production. The session also dealt with audio production and the size of competition. Pre-existing multimedia and popular applications that can affect its appeal and reach.

During the session, the speakers discussed the success factors of the podcast in the Arab world, noting that this type of content is still in its early stages in the Arab region and the Middle East, and still needs more support and spread to compete on international platforms, noting the importance of the element of advertising across different platforms to reach To new segments of followers.

The participants also pointed out the importance of developing the podcast presenter’s tools in content production, stressing the impact of modern tools used in audio and video production, and constantly updating them so that the content maker can attract a larger number of followers, in addition to the need for the content to be flexible enough to make the follower listen to it through Different platforms and at any place and time that suits it, with the need to indicate its content in different languages, while the Arabic language remains the best way to create content to reach the followers of the Arab world.

The participants also stressed the importance of the content creator having a number of skills, the most important of which is storytelling, how to extract information through different sources of news, and the need for podcasters to have passion in order to gain sufficient credibility with followers, and to have an integrated work team so that he can reap the appropriate return that enables him to Full time content through his studio.

During the “Audio Platforms: A Window on the Future” session, the speakers discussed a number of important issues related to the content industry, including advertising revenues, the share of podcast producers and the platform, and the challenges facing investing in the Arab podcast industry. The session also discussed the most important marketing and monetization tools from Podcasts, and the facilities and advantages that the platforms provide for content makers.

During the session, the speakers highlighted the importance of appropriate content with the platform through which the product appears to the audience, stressing the importance of integration and compatibility between the content and the means used to reach followers, otherwise the content provider will spend a lot of time until he obtains sufficient support or follow-up to ensure that he continues to produce content. , pointing out that innovative content is the gateway to the minds and hearts of followers, no matter how much effort and time it takes for the content creator.

The participants in the session drew attention to the promising future that awaits the Arab podcast industry, and the interest of many companies to enter into partnerships to develop it, stressing that investing in good content begins with understanding the content product that is intended for it, and then developing it by identifying the requirements of the audience who is presented with the podcast, And choosing the way in which he looks at the audience, whether through sound only or sound and image together.

During the session, some podcast makers in the Arab world shared their practical experiences in this world, and how some of them switched from the TV screen to making podcasts across different platforms, in response to their passion for a specific topic that the idea of ​​a program prevented material possibilities from implementing it on screens.

Dubai Government Media Office launches podcast "Dubai Edition"

The Dubai Government Media Office announced the launch of the "Dubai Edition" podcast as part of the "Budfest Dubai" activities. The launch of "Dubai Edition" comes as a new platform through which to enhance development opportunities and expand the circle of dialogue by hosting leaders from the Dubai government to convey to the world, by voice, features of Dubai's inspiring stories, and to share the experiences of cultural and creative personalities living in Dubai with a wide base of the Arab audience present on podcast platforms.

Director General of the Government of Dubai Media Office, Mona Ghanem Al Marri, said: “We are keen to implement everything that enriches the audience’s experience and makes it closer to our media message and able to communicate with it continuously, especially by publishing audio content not only at the local and Arab levels, but also at the global level. She explained that a variety of dialogue, media and cultural programs will be launched during the coming period with the Dubai Press Club and Brand Dubai, the creative arm of the Dubai Government Media Office, to participate in its role in developing creative Arabic content by taking advantage of technology and its modern applications. "Dubai Edition" presents a new open creative space to express Dubai's aspirations and inspiring stories and shed light on issues of concern to the global community living in the UAE, in the form of short podcast episodes, facilitating the access of millions of followers to renewed content that simulates their interests.

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