No identity verification required for online orders "True Love Query" accused of leaking user information
DR diamond ring "only one person for life" marketing was questioned
Suspected fans stealing artist ID numbers to buy products, and related information leaked by "insiders" caused DR diamond rings to be sent to hot searches.
The brand has not only fallen into doubts about the inadequate protection of personal information, but also its core marketing point of "a man can only customize one in his life", and it is also unable to justify the fact that a diamond ring can be purchased due to fraudulent identity.
A reporter from the Beijing Youth Daily found that the brand's "True Love Inquiry System" displayed "upgrading" and that it could no longer be inquired.
Up to now, DR has no clear statement on this matter.
event
Netizens broke the news that many artists bought DR diamond rings
The respondent's response: never bought
Many netizens have seen the marketing slogan of the DR diamond ring on various social media. The concept of "only one gift for a lifetime" is the main feature of the men, which is familiar to the majority of netizens.
On November 10, a netizen who claimed to be an internal employee of DR broke the news on the Internet, saying that through the official DR inquiry channel, he found that many traffic artists had purchased DR diamond rings.
The netizen's revelation triggered follow-up "verification" by the fan community. Information circulating on the Internet showed that through the DR ring official website channel inquiries and verification, it is suspected that 12 artists have purchased DR rings.
Subsequently, a number of celebrities announced that they had never bought a ring from a related brand.
Among them, an artist said that his self-examination found that the mobile phone number bound to his ID card on the brand's official website of Diamond Ring was not owned by him.
Subsequently, the matter boarded the hot search on Weibo.
Some netizens questioned the DR diamond ring's random disclosure of personal information, and believed that the exclusive concept of "only one person for a lifetime" created by it was a marketing gimmick and an "IQ tax."
On the afternoon of the 11th, Wang Moufei, a party who claimed to use the above-mentioned artist ID number to buy DR products, issued an apology through the Weibo account "Huo Lao Lao hl", saying that in 2018, he saw the celebrity status of scalpers in the circle of friends. The ID number was saved easily, and then I tried to buy the ring with the star ID number.
The fan mistakenly thought that the DR diamond ring would be recognized by a real person to verify the matching of the ID card. He never wanted to purchase it directly, but when he tried to consult the customer service to cancel, he was told that it could not be modified.
The authenticity of the netizen's announcement has not been confirmed by all parties.
Experience
Order with ID number
No need to verify identity for purchase on the official website
A reporter from the Beiqing Daily learned that the information on the DR official website shows that the country or region ID information is required when purchasing the product for the first time. This information is bound to the DR marriage proposal diamond ring product and will be encrypted and stored in the official website database. Only official website verification is accepted. Query and may not modify it for life.
DR proposal diamond ring requires signing the "True Love Agreement" when purchasing the product, and voluntarily submitting the name of the recipient of the product and related information to clearly indicate to whom the purchaser will give the DR proposal diamond ring product. This information is subject to official website verification and inquiries.
The above information cannot be deleted or modified for life.
Some netizens questioned that the above-mentioned purchase regulations are only a marketing tool, and the actual purchase process is not so rigorous.
Netizens found that they only need to provide the men’s ID number during the purchase, and they don’t even need to show the original ID.
The DR online customer service said that when you buy in an offline store, you can directly verify your identity when the man arrives in the store. Online channels need to check with the man on the phone to confirm the purchase and agree to give it away before you can place an order.
A reporter from Beijing Youth Daily also tried to buy its products on the DR official website.
After registering as a user with my real-name verified mobile phone number, I use another person’s (men’s) ID number to place an order for purchase. If the face or original ID verification is not performed, the page displays "True Love Verification".
In fact, the identity information corresponding to the registered mobile phone number is not consistent with the ID number entered in the order, and the result is also verified by the platform.
In this regard, some netizens said that they can purchase and log in to the system by simply entering an ID number, without the original and personal verification. The "only one person for life" of the DR diamond ring was originally just a marketing gimmick, and the so-called "True Love Agreement" has also become Empty paper.
Respond to
Suspected purchase records can be deleted for a fee
DR statement: false statement
This incident also involved the leakage of user information.
Some netizens said that the above-mentioned artist's information can be queried on the DR official website, so can the user's information be queried at will?
Just enter the man’s ID number, and then click True Love Query, you can see whether there is a purchase record, and you can even know who the recipient is?
Regarding this matter, the DR staff once told the media that DR has related measures to prevent malicious inquiries on other people's purchase records, and users can choose to turn off or turn on true love inquiry at no cost.
When a reporter from Beiqing Daily inquired about the DR diamond ring "True Love Inquiry System" on the 13th, the system kept showing "Upgrading" and could not be inquired.
In addition, some netizens suggested that the purchase record of a DR diamond ring can be erased at a cost of 500 yuan. That is to say, the purchaser can actually purchase it again after spending money to erase the record.
Regarding the issue of “spending money to eliminate records”, DR issued a statement stating that the claim that money can be unbound is untrue.
However, the statement did not mention a word about how to review, verify and protect user identity information.
Link
Public information shows that the DR brand is owned by Dia Co., Ltd.
Dia shares were established in April 2010 with a registered capital of 360 million yuan.
Currently, DR has approximately 300 direct-operated stores worldwide.
Information on the official website shows that DR's products cover engagement diamond rings, wedding rings, sets of chains, necklaces, pendants, bracelets, etc.
On October 13 this year, Dia shares obtained the approval of the China Securities Regulatory Commission for IPO registration.
The prospectus shows that Dia’s operating income has increased from 1.5 billion yuan in 2018 to 2.464 billion yuan in 2020. The operating income in the first half of 2021 reached 2.320 billion yuan, which is close to the level of the previous year’s full-year operating income.
At the same time, Diah shares disclosed in the bidding document that from January to June 2021, it had rectified two cases of administrative penalties related to improper propaganda.
This group of articles/Photo courtesy of our reporter Zhang Xin/Visual China