Chinanews client, Beijing, November 10th (Ren Jing) "Planting grass" has become a standard for many people before shopping and traveling, but in recent times, various "planting grass" have frequently overturned, and many more. "Planting grass" secretly promoted in the name of sharing life, and consumers complained repeatedly.
Data map: The picture shows a customer buying cosmetics in a duty-free shop.
Photo by Luo Yunfei
"Planting grass" becomes thunder?
"I planted a certain product today" "Ah, I have seen that recommendation too!" "I planted a certain restaurant today" "Okay, we can check in when we are free!" These are already It became the norm for Xiaosu (pseudonym) to talk to his roommate.
Like Xiaosu and her roommates, many people will search for related product recommendations on social platforms before consuming, or they will have a desire to buy certain products through the recommendations of bloggers in vertical fields such as food, travel, and beauty. , Which is the so-called "grass planting".
According to survey data released by the media a few days ago, before shopping, 82.6% of respondents would search for relevant "grass planting" recommendations, and "grass planting" has become a consumption norm.
However, 78.2% of the respondents had the experience of being “planted grass” on the Internet.
"Planting grass" XX scenic spot, drove dozens or even hundreds of kilometers to check in, only to find that the so-called beautiful scenery is only the blessing of the filter; "Planting grass" XX skin care products, after spending a lot of money to buy them, I hope they can become beautiful , But got skin allergies and even rotten face...
The frequent occurrence of "grass planting" overturns has caused many netizens to lament that the grass they planted has become "thunder".
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Real experience" may be dark and broad
In addition to stepping on thunder, many "planting grass" who share the real experience have also quietly become dark, and many people use it for profit.
A few days ago, some media revealed that there are some intermediaries on a life-sharing APP, inviting bloggers with a large number of fans to post notes on their behalf at a price of 4-5 yuan or even higher, pretending to be "grass".
The so-called "sharing the real experience" is nothing but the marketing of the business.
In addition, many bloggers, after having a certain number of fans, will also place advertisements in their videos, graphic sharing, or live broadcasts.
According to some bloggers, when about 10,000 followers, the promotion fee is between 300-800 yuan; when 100,000 followers, the promotion fee is between 5,000-10,000; when 200,000 followers, the cost of one promotion is as high as 20,000 yuan. Many, the higher the difficulty of video production, the higher the promotion cost.
Facing considerable income, but fearing that fans will take too much offense on themselves because of too many advertisements, some bloggers choose to insert Anguang.
A blogger revealed that Anguang’s prices are sometimes higher. “Sometimes merchants will ask for Anguang because it seems more like sharing experience than advertising.”
Chen Xi (pseudonym) shut down the food blogger who has been following the food for the past 5 years because of the secret, and said that many old fans also shut down the blogger because of the secret.
"An Guang will make me feel deceived."
Data map: Tourists shopping in the duty-free city.
Photo by Luo Yunfei
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Grow grass" or become a scam
Regarding the secrets of deceiving fans’ feelings, Yang Chen, a lawyer at Beijing Zhongwen Law Firm, said that in the name of sharing real experiences, they actually provide businesses with paid promotion services, which deceive or induce audiences. It is a false advertisement that can be punished in accordance with the "Advertising Law" and other relevant laws and regulations.
In addition, some fans were not only emotionally deceived, but also bought fake and shoddy products.
In this regard, Yang Chen said that if the blogger’s “grass” products do not meet the requirements for personal and property safety, the blogger should bear the corresponding responsibility.
“If the blogger knows that the products or services provided by the business have serious quality defects, he still helps the business conduct false propaganda under the name of sharing the real experience, and will still provide him with “grass” after he learns that the business has the purpose of illegally occupying other people’s property. 'Service, the blogger may become an accomplice in the business's fraud or other illegal and criminal acts."
Double Eleven is here, remember to "plant grass" rationally!
(over)