The founder of the “Future” group: The UAE has achieved great success in dealing with “Covid-19”
Simon Berger: The world's live events and entertainment industries will recover faster than everyone thinks
The founder of the "Future" group, Simon Berger, confirmed that the UAE has achieved great success in dealing with the "Covid 19 pandemic", expecting that live events and entertainment industries in the world will recover faster than everyone thinks.
Berger explained to "Emirates Today" that the "Future World Middle East" event, which will be held exclusively for the first time in Manarat Al Saadiyat in Abu Dhabi, in cooperation with the Department of Culture and Tourism - Abu Dhabi, over 3 days from 9 to 11 December 2021, comes as confirmation On the UAE capital's position as a global center for business and entertainment. Pointing out that the event has three pillars: the Future Summit, the Future Live and the Future Festival, and the Future Summit includes a series of dialogue sessions and intellectual discussions between a number of innovators and entrepreneurs such as Jeff Hoffman, founder of the electronic travel agency Priceline.comK and Alan Boehm, Chief Technology Officer at H and M, Michael Ward, Harrods CEO and Managing Director, and Rita Clifton, Brand Expert and Vice President, John Lewis. The program will also witness participation from representatives of the brands adidas, TechCrunch, Electronic Arts, Kurt Geiger, Game Shark, Space NK, Puma and others.While "Future Life" includes eight activities covering several different sectors, including fashion, where guests will have the experience of entering a wardrobe filled with sustainable materials and fabrics and enjoy trying different forms of fashion through a smart mirror and innovative augmented reality technology. In addition, there will be competitions, professional presentations from talented artists and skill-building workshops, as well as various topics such as creating and developing electronic content and attracting a social media audience, and the list of participants in these entertainment activities includes prominent names such as Rebecca Roth from NASA , and beauty influencer Abby Roberts and Nintendo Girl.In addition, there will be competitions, professional presentations from talented artists and skill-building workshops, as well as various topics such as creating and developing electronic content and attracting a social media audience, and the list of participants in these entertainment activities includes prominent names such as Rebecca Roth from NASA , and beauty influencer Abby Roberts and Nintendo Girl.In addition, there will be competitions, professional presentations from talented artists and skill-building workshops, as well as various topics such as creating and developing electronic content and attracting a social media audience, and the list of participants in these entertainment activities includes prominent names such as Rebecca Roth from NASA , and beauty influencer Abby Roberts and Nintendo Girl.
He added, "As for the Future Festival, it will witness the presence of famous names such as artist WizKid, Jamaican pop star Alisha Harley, who will present a full set of original songs, and other stars of "Rhythm and Blues", "Afrobeats" and "Electronica Music". ». Noting that there will also be cooking shows, competitions, educational talks, workshops, and DJ music.
Simon Berger attributed the choice of Abu Dhabi as the launch city for “Future World” to its reputation in organizing events and entertainment, such as hosting the Formula 1 final, major golf and tennis tournaments, the UFC Ultimate Fighting Championship), and large concerts with the participation of the most famous artists in the world.
He commended the capital for its world-class facilities and amazing capabilities to host a wide range of international and regional entertainment events.
It is expected that with the return of the entertainment world to recovery, there will be more promising opportunities and that the entertainment sector in Abu Dhabi will attract more and more people interested in this industry, especially with this event coinciding with major events organized by the Emirates such as “Expo 2020” Dubai and the Abu Dhabi Grand Prix race. for Formula 1.
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