Masscob, the Galician brand that was born on a plane and now dresses up to royals: "We like discretion"

• Cordera, the Spanish brand that triumphs in the United States and Asia: "In Europe they have another concept of femininity"

• Ynés Suelves, the favorite designer of the jet-set: "The last name can help, but then you have to show the world who you are"

• María de la Orden, the designer who sweeps among fashion experts (and Instagram): "Maybe they confuse the elegant with posh"

• Adriana Iglesias, the firm that dresses Hollywood in silk: "In Spain we value things when they succeed abroad"

Never disdain a conversation with the person next to you on the plane. Because it can happen to you like

, they exchanged some first impressions on photography, they gave each other telephones, they started a friendship, they ended falling in love and eventually

.

These were the

(acronym for both surnames), the Spanish brand

that has conquered the attention of an audience eager for class, distinction, fluency, a bit of rebellion and, above all, practical, eager to not wringing your head to choose a model day, afternoon or night. Because the clothes fix you up to go to work and they look the same in an afterwork as in a nightclub with loud music.

Of course, they have a "nosequé" that makes one stare at them, as if scrutinizing in search of that element that distorts the eye and calm.

Because perfection, if it exists, is boring.

They think so.

"When we see something that seems too beautiful, we print contrasts so that it has character", explain Marga and Jacobo from the factory itself.

In it (the factory) you can see that

.

Because behind both of them there is a board with images shot by himself in the north of Galicia, in which the models are seen wearing the latest collection.

"They represent that natural and sophisticated woman."

They both

soon

.

They speak of that generation in which it was understood that the only careers with a future were limited to law, economics, architecture or medicine, not like now, they believe, "that young people have more opportunities to develop creativity."

The couple founded the Masscob brand in 2003

Jacobo attended classes in Madrid and then went to Los Angeles. Marga did it in Pamplona and went to London

, where she combined design and drawing courses with English classes (oh, the languages). At the age of twenty-four they coincided on that plane, where, apart from chatting about his passion for photography, he told her about the design projects that were on his mind. At the time it was barely a seed, but there were optimal conditions for it to germinate.

And the result was a

, on Compostela street. Later, they went down to the street, to show off a shop window. They assure that

, but they had some bug when they considered taking a flight to the Paris Fair to look for inspiration and scratch ideas. From there the world was literally opened to them. Because they detected that their true power lay in capturing interest beyond borders.

What if a point of sale in Paris, what if another in Notting Hill ... So to

.

In addition to its four physical stores in Spain (La Coruña, Madrid, Barcelona and Palma), you can see its collections in Merci (Paris), Warm NY (The Hamptons), Liberty and Aime in London and even in Cutter Brooks, a store located in a tiny British town called Stow-on-the-Wold, which barely has 2,000 inhabitants.

NOT WORTH ANYONE

But don't be fooled.

They do not accept any location.

, as many as Penelope waiting for her Ulysses in 'The Odyssey', who contact them because they want to display their clothes in their shop windows.

And not all make the cut.

QUESTION.

What is the criteria for choosing the point of sale?

JACOBO.

"The store has to be located in the exact place and with the

exact

, because

. Sometimes they propose to include the garments in stores that have a medium-low profile customer who admires the brand, but we know that we are not going to sell there.

LOAM.

At first you want to grow, they call you from many places, but we try to be cautious.

We prefer to wait until we find a position that we believe corresponds to Masscob.

JACOBO.

It can be a store in a city, in a neighborhood, that's the least of it.

The important thing is that the clientele appreciate the quality, the fabrics and the price.

Especially the latter.

They want

by the sensitivity of the garment, by the quality of the fabric and because they see that "nosequé", that difference compared to other possible competitors.

And who are they?

They do not mention any in particular but use the luxury boutiques in which they exhibit as a reference.

"The price is consistent, we keep it in mind and we do not want to deceive anyone. There is a job behind it, the quality of the fabric, the pattern, the tailoring ... We prefer that you go, indulge yourself, period, you don't have to buy the entire wardrobe, "explains Jacobo, who charges against this society of" buy, buy, buy and throw away. "

AIMING HIGH, WITHOUT NOTICING

Brands position themselves with a good job behind them, but they always have a

that makes them go up a step.

In this case, a

wearing their models.

And the list is long.

Model dressed by Masscob photographed in Galicia

Rosario Nadal and her daughter Mafalda from Bulgaria

(the first one opened the Palma boutique in 2017), the designer Carolina Herrera, the model Blanca Padilla, the actresses Verónica Echegui and Lou Douillon, the businesswoman Vanesa Lorenzo and Olivia Palermo.

Also to

, who was seen wearing a navy blue blazer at night.

"Being worn by a celebrity is not something that matters to us, we like discretion and we believe more in the product," says Marga.

A Galician product, yes, but with a Mediterranean essence

, impregnated with the sea (where they escape as soon as they can), with Sorolla airs and rebellious dyes.

Because

, professionally and personally, because only a few, crazy?

like them, they are able to buy a house on the beach before their habitual residence.

Now they are recovering after the ravages of Covid-19, "little by little", working eighteen hours a day to get the job done.

They are immersed in the season of the next winter 2022-2023.

They are already flying for the next collection.

According to the criteria of The Trust Project

Know more

THE FACES OF FASHION IN SPAIN / 4Adriana Iglesias, the firm that dresses Hollywood in silk: "In Spain we value things when they succeed abroad"

the faces of fashion in Spain / 3María de la Orden, the designer who is sweeping among fashion experts (and Instagram): "Maybe they confuse elegant with posh"

The faces of fashion in Spain / 1Cordera, the Spanish brand that triumphs in the United States and Asia: "In Europe they have another concept of femininity"

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