[Explanation] At every China International Import Expo (hereinafter referred to as the CIIE) in the past, the "ingenuity" details of each booth design will become a hot topic for everyone, and this year is no exception.

The reporter noticed that at the 4th CIIE, which is being held in Shanghai, nearly 3,000 exhibitors from 127 countries and regions have used their best efforts to interpret the company’s own culture in different dimensions and different depths. Present, add a touch of bright color to the CIIE.

　　Rest in the camping area between the greenery, or use interactive equipment to explore the natural customs of New Zealand, then go to watch the totem poles in the forest, experience the Maori ethnic customs such as jet cultural stickers... A2 milk company from New Zealand, will bring the South Island of New Zealand The amorous feelings and the lifestyle of being close to nature brought to the CIIE site.

　　[Concurrent] Li Xiao, CEO of A2 Milk Company Greater China

　　For example, there are places where we go camping on land in our natural environment. There are also some Maori totems. These are scenes with strong New Zealand natural scenery and its cultural origins.

We also hope that on the CIIE platform, we can show our consumers this natural environment and this pure pasture, as well as our high-quality milk source, and have the opportunity to introduce our products to everyone.

　　[Explanation] Look, the Penfolds wine booth from Australia has set up a space-themed "Borderless" booth, presenting the concept of cross-producing regions and time and space formed by red wines in the southern and northern hemispheres; Danish Blue Can Cookies will celebrate its 88th anniversary The light-up ceremony of the celebration was "moved" into the CIIE, and the multi-layer cake shape was formed in boxes and tins of different sizes.

　　To talk about the unique style in the CIIE, I have to mention the "ingenuity" creative design of the French yeast brand Lesaffre.

On the "bottom" of a partial model of the 6-meter-high Eiffel Tower, there are two large plastic art breads, namely, the landmark building "Oriental Pearl" representing Shanghai, China and the landmark building "Eiffel Tower" in Paris, France.

The designer team took about a week from production to overall completion, aiming to reflect the friendship between China and France.

　　[Concurrent] Bread designer Wang Li

　　When we realize (bread shape), we don't have molds. All the things are drawn by hand, and then drawn on a dough, raw dough.

We used the more representative landmarks of the two countries, and we presented them at the same time on the stage of the CIIE, just to show that Lesaffre has developed in China for more than 30 years, and has made many Chinese friends, and then also used These two artistic breads show the friendship between China and France.

　　[Explanation] Passing through the iron tower, participants can also directly walk into the Shikumen alley. What you see is a world bread display wall.

Hand-drawn drawings of landmark buildings from more than 30 countries are gathered here, and they are equipped with local specialty bread to show the blend of world food culture.

　　Korea's Orion brand also brought a booth design concept that represents the friendship between China and the West.

Relying on the concept of consultation, co-construction, sharing, and high-efficiency and high-quality platform effects at the China International Import Expo, China, Russia, Vietnam, South Korea, India and other five countries, including China, Russia, Vietnam, South Korea, and India, "gathered together" for the first time at the China International Import Expo.

　　[Concurrent] Jing Bei, Marketing Director of Orion

　　Because Orion Friends is a product born in 1974, the CIIE is also a platform for global companies to display.

This time we gathered all the products produced in the 5 countries of Orion Friends. We also want to surprise Chinese consumers. At the same time, we will tell everyone that Orion Friends is not only a “good friend” of China, but also a “good friend” of the world. .

　　Reporter Xu Yin Kang Yuzhan reports from Shanghai

Editor in charge: [Wang Yu]