"007: No Time to Die" the "Hollywood blockbuster" gimmick failed in the cold mainland market?
Wang Jinyue
The Hollywood blockbuster "007: No Time to Die" was released in the mainland for six days and only earned 230 million yuan in the box office. This result is not as good as "007: Ghost Party" which was released in 2015.
At present, it is unlikely that "007: No Time to Die" will exceed the total box office of "007: Ghost Party" of 541 million yuan.
"007: No Time to Die" is the fifth 007 film starring Daniel Craig. As his curtain call for the 007 series, the film and the propaganda party did their homework before the release, hoping to give this curtain call. Work to provide more topics and hotspots.
But the film currently has a score of 7.0 on Douban, which is only a pass for such a luxurious blockbuster.
"007: No Time to Die" still retains the highlights of the previous 007 movies, such as the beautiful and sexy heroine, the luxurious car seat Aston Martin DB5, various cool special effects chase scenes and Daniel K. Craig himself was fierce and violent in the action scene.
The film puts more pen and ink on the emotional drama, but the excessively long literary drama makes some audiences feel lengthy.
In addition, the total length of the film is 163 minutes, which is the longest of all 25 007 movies, and it is also too long for the general audience.
The film performed well abroad.
At present, the film’s global box office has exceeded the $600 million mark, ranking fifth in this year’s global box office rankings, with the exception of the top two "Changjin Lake", "Hello, Li Huanying" and the fourth "Chinatown Detective" 3" out of three domestic films, second only to "Fast and Furious 9".
However, compared with the 1.39 billion yuan box office of "Fast and Furious 9" in China, the current 230 million yuan box office of "007: No Time to Die" is too far apart.
In fact, Chinese audiences are not very interested in the 007 series of films. For example, the global box office of "007: The Great Destruction" exceeded US$1.1 billion, but the domestic box office was only 376 million yuan.
In addition, the box office of "007: Ghost Party" in mainland China in 2015 was 541 million yuan, which is a big gap compared with the box office of 2.4 billion yuan in "Fast and Furious 7" and 2.67 billion yuan in "Fast and Furious 8".
In addition to the factors of the film itself, the new crown epidemic has also changed the pattern of the film market.
In the past, in the domestic market, imported blockbusters and domestically produced movies could be evenly divided, but this year, among the top ten movies in the domestic box office, only "Fast and Furious 9" (5th place) and "Godzilla vs. King Kong" (8th) Name) Two imported films.
This phenomenon shows from one side that Chinese audiences are now less interested in Hollywood blockbusters, while those well-made blockbusters in China are becoming more and more popular with ordinary audiences.
It has to be said that in recent years, the originality of imported Hollywood blockbusters has been greatly reduced. Superhero blockbusters like Marvel are flooding. Although they have achieved success at the box office, they have been developing sequels and series year after year, and audiences will eventually have At the same time, it is the rise of the Chinese film market. In addition to the huge population advantage, the cultivation of local Chinese film talents has also entered a harvest period. Various types of films continue to appear, and the cultural self-confidence of Chinese people is constantly growing. Enhancement, watching local movies, has gradually become the first choice.