China News Service, Beijing, November 2 (Reporter Gao Kai) The "Changjin Lake" currently being screened has lived up to expectations. The box office has surpassed 5.5 billion yuan, surpassing "Hello, Li Huanying", and is expected to break "Wolf Warrior 2". The first box office result in more than 4 years, setting a new record.

In recent years, masterpieces such as "Wolf Warrior", "Operation Red Sea", "Captain of China", "My Motherland and Me", "My Hometown and Me" have become beautiful sceneries on the big screen, and they have won high box office at the same time. In addition to the good reputation of the audience, it has become the focus of attention of the industry and academia.

  "Film creation must have spiritual height, cultural connotation and artistic value" Rao Shuguang, president of China Film Critics Society, recently pointed out at the "Respect to Red Classics, Forge Ahead in the Great Era-Expert Seminar on Film Creation".

  This seminar was co-sponsored by the China Film Foundation, China Film Critics Society and Qingdao Film and Television Expo Organizing Committee.

Zhang Baiqing, honorary president of China Film Critics Society, Jiang Tao, vice chairman of China Film Foundation, Rao Shuguang, president of China Film Critics Association, Yu Haifeng, chairman of Shandong Filmists Association, Huang Qunfei, executive deputy general manager of China Film Distribution Co., Ltd., happy Twisted CEO Liu Hongtao, President Jiang Wusheng of Beijing Poly Film Culture Media Co., Ltd., famous screenwriter and director Zhao Ningyu, Tianjin North Film Group Deputy Secretary and General Manager Li Tingwei and other important representatives from the film academia and industry attended the meeting.

Zhu Yuqing, director of the Special Fund for Investment and Financing Development of China Film Foundation and founder of Juyinghui, as the academic host, conducted in-depth discussions with participating experts on the selection, creation, production, and marketing of high-quality films.

  Rao Shuguang pointed out that the main theme movies have ushered in innovative development in recent years. The original expressions of hollow, conceptual, and slogan have caused the aesthetic fatigue of young audiences.

The current Chinese film critics have two very important responsibilities. First, we must establish an evaluation system, and more importantly, we must establish a film evaluation mechanism. One focuses on the theoretical level and the other focuses on the practical level.

In the face of major changes unseen in a century, we must not only prosper the new situation of film creation, but also the new situation of film criticism. I believe that in the process of Chinese film from a big country to a powerful country, film theory criticism can play a more active role. effect.

  Zhang Baiqing, the honorary president of China Film Critics Society, analyzed the history, current situation and development trend of fine film creation from the perspective of film history and industrial development.

To leave a mark in the history of film, a masterpiece must at least be explored in ideological and cultural consciousness, have skills in film shaping, and have innovation in film history.

As the times change, the industry's criteria for judging film quality will also change.

Nowadays, movies have entered a new era of industrialization. There is a strong demand for high-tech movies and high-tech movies. If you add ideological and cultural considerations to such movies, you should pay more attention to humanistic connotation and film expression methods. "Creation" will enter a whole new stage.

He said that only when ideas, culture, and art are integrated into movies as a whole, there will be more and more fine movies in China, and they will be more and more popular with the industry and audiences.

  From the perspective of film creation, Li Jianqiang, vice president of the Chinese Film Critics Society and professor of Shanghai Jiaotong University, took "Changjin Lake" and "1921" as examples, and pointed out that the themes of revolution, history, and war can be full of imagination.

These films artistically combine lyrical, documentary and other means, leading the audience in the new era to touch the historical temperature of decades or even a hundred years ago. They have both ideological meaning and the appeal of the times.

He said that in order to create high-quality movies, on the one hand, we must understand what audiences want to watch and identify with, on the other hand, we must be good at creating a variety of new imagination and consumption points, and create new growth points for the creation of high-quality movies.

  After analyzing the development trend of China's film market in recent years and the future, Huang Qunfei, the executive deputy general manager of China Film Distribution Co., Ltd., suggested that the creation of fine films should grasp the diversified relationship with film types, number of creations, and main melody films.

  From the perspective of publicity and marketing, Mr. Wu Sheng, the president of Beijing Poly Film Federation Culture Media Co., Ltd., analyzed the changes in the Chinese film market in the past ten years.

"Chinese movies have transitioned from elite-led consumption to civilian consumption." He emphasized that the new mainstream movies in the future must pay attention to the reality of the audience in order to touch the pain points of the audience and the times.

At the same time, whether it is national or local financial support, it is necessary to take into account the two aspects of the market box office and the work itself. The real boutique creation must reflect both the nationality and the world. Only in this way can a new wave of boutique creation be formed.

  Liu Hongtao, CEO of Happy Twist, believes that “quality” is the essence of excellence. The creation of a fine film must be refined throughout the process from script discussion to final formation. As for the subsequent shooting and production, it is more necessary to settle down and have the spirit of craftsmanship.

"Only when creators take creation seriously, can it be possible to release masterpieces recognized by the audience, and to keep the main melody film alive."

  Wang Chun, director of the Film Theory Research Department of the Film Art Center of the China Federation of Literary and Art Circles, believes that the creation of high-quality films should start with basic work such as human training and cultural education.

Movies not only carry the story, but also reflect certain cultural values ​​such as aesthetics and philosophy.

If a film creator does not understand the culture to which he is attached, then the story he creates is just an empty shell, without cultural connotation and spiritual height.

She believes that masterpieces such as "My Hometown and Me" and "Changjin Lake" are the expressions of the profound cultural accumulation of this generation of film creators.

  Zhang Zhiyuan, editor-in-chief of "Making a Movie Together", took "Wolf Warrior 2" and "Changjin Lake" as examples to analyze the influence of war films in the creation of high-quality movies in recent years.

First of all, these films are related to important time points and national sentiments.

Secondly, the main theme blockbuster has also developed in the direction of commercialization, stardom and industrialization in the past two years.

(over)