A label is now in place to allow consumers to see more clearly among the multitude of so-called "green" electricity offers, the Energy Transition Agency (Ademe) announced on Friday.

This label called VertVolt comes in two levels: “committed choice” and “very committed”.

At this stage, it concerns the offers of EDF, Enercoop, Engie, Oui Energy and Plüm Energie.

"Ademe is setting up this label to meet the dual challenge of strengthening consumer confidence and guiding suppliers towards more qualitative green offers", explains the agency.

By subscribing to such an offer, the consumer is certain to pay 100% of renewable energy installations in France, or even to accelerate their development if he opts for the “very committed” choice, according to Ademe. .

VertVolt imposes more transparency on the geographical origin and the purchased electricity production technology.

Suppliers will also have to specify the share that their VertVolt labeled offer represents in their customer portfolio.

They will also be able to affix the “nuclear-free” indication if they do not use Arenh (regulated access to historic nuclear electricity) for their other offers.

“Green” offers with variable geometry

Finally, labeled suppliers will have to put in place measures to raise consumer awareness of energy management. The market is now inundated with so-called “green” offers, surfing on the environmental concerns of society but heterogeneous, with promises that are not always verifiable. They are often based on the system of "guarantees of origin", simply attesting that an equivalent quantity of renewable electricity to that which has been sold to the customer has indeed been injected into the grid in Europe. These guarantees also come mainly from dams already amortized, so that subscribing to these offers in no way guarantees to help the energy transition.

The Ademe label indicates that the supplier is not satisfied with guarantees of origin, but that he buys from a producer of renewable energies.

The “very committed” level also guarantees that 25% of this electricity comes from installations under shared governance (involving citizens, communities) or set up without State aid (as is the case with recent installations. ).

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