On the evening of October 17, the theme event for the 20th anniversary of the opening of Hefang Street and the Song Yun cultural project press conference opened in Hangzhou, Zhejiang.
At the event site, the "Thousands of Rural Traditional Craftsmen Incubation Base" was officially inaugurated.
The project will establish incubation bases in places such as Qinghefang Songyun Market, provide preferential policies to attract rural craftsmen to settle in, encourage more craft masters to drive craftsmen to promote traditional skills in rural Zhejiang, improve creative levels, improve employment quality, and increase economic income.
The event also released the five major projects of Song Yun cultural inheritance and display in the Qinghefang Historic District, including the Song Yun Study Tour Project, the Song Yun Cultural Exchange Project, the Song Yun Micro Exhibition Hall Project, the Song Yun Art Boutique Project and the Song Yun Brand Communication Project, through in-depth exploration of the regional history and culture Resources, integration of cultural landscape and cultural tourism experience exhibition space, linkage with related cultural enterprises and research institutions, multi-angle, multi-format, multi-channel to explain the thousand-year culture to tourists from all over the world, highlighting the roots of Hangzhou "Song Yun characteristics".
Xie Linting, assistant to the general manager of Hangzhou Qinghefang Asset Management Co., Ltd., said in an interview that in the future, Qinghefang will increase the systematic construction, brand cultivation, and integrated development of Song Yun culture, linking cultural experience space, and presenting Song Yun more visually. The essence of rhyme culture allows citizens and tourists to experience a 360-degree immersive experience of the elegant and harmonious, culturally friendly, tolerant and open Song Yunhang life.
(Zang Chengeng)
Editor in charge: [Lu Yan]