Chinanews.com, Chengdu, October 12th, title: Chengdu "post-90s" pet nutritionist: let the life of "hairy kids" be full of ritual
Author Zhu Huan
"Because I also own dogs, I also hope that on weekends, there will be a place for pets to play, and I can also relax with my friends by drinking coffee." Jia Wenbin, a pet nutritionist born in the 90s in Chengdu, said recently.
The dogs enjoy a big meal.
Photo courtesy of egg yolk pet
Jia Wenbin was once a "returnee" engaged in the financial industry.
After discussing with his friends, he opened an "Egg Yolk Pet Shop" that specializes in making food for pets.
Every morning, Jia Wenbin begins to prepare food for the pets, demoulding and thawing the cheese that had solidified the day before, to welcome the business in the afternoon.
"Our restaurant does preparations every morning and only opens at one o'clock in the afternoon. This is also to ensure that guests can eat the freshest food." Jia Wenbin said.
Jia Wenbin placed the food in the revolving restaurant.
Photo by Zhu Huan
In the revolving restaurant on the second floor, there is a dazzling array of delicacies, and people can't help but want to taste it.
Ice cream shape, woolen ball shape, cat's claw shape... These delicate delicacies are actually made of chicken, cheese, goat milk, etc., mixed in proportions, and then broken and stirred to make a beautiful shape. The lives of pets are more refined and more ceremonial.
During holidays, many guests bring "Mao Kids" to the restaurant to enjoy food.
The owner adjusts the height of the seat for his pet, divides the food with a knife and fork, and feeds the "hairy child". This interaction makes up for the time that the owner is busy and does not accompany the pet.
For pets, dining has also become a kind of enjoyment.
Jia Wenbin prepares for the afternoon business.
Photo by Zhu Huan
Appetizer soup, main course, cheese dessert...On the National Day just past, the "Michelin Pet Feast" was born in the "Egg Yolk Pet Shop" of Chengdu "post-90s" pet nutritionist Jia Wenbin.
These exquisite and delicious meals are mouth watering, but these meals are carefully prepared for these "special guests" according to the needs of the "hairy kids".
Talking about the "Michelin Feast" launched during the National Day, Jia Wenbin was eloquent.
"Take the main dish as an example. This dish uses turkey breast, cherry tomatoes, carrots, purple cabbage, potatoes, corn, etc. as raw materials, and strictly follows the nutritional components such as protein, fat, dietary fiber, calcium and carbohydrates. The ratio is limited, and it has rich nutritional value, helps digestion, enhances physical fitness, and improves immunity." Pet nutritionist license holder-Jia Wenbin introduced that each dish has undergone a reasonable nutritional combination, and is used in the first dish. In the combination of the thick soup, carefully selected raw materials such as kelp, which is low in calories and high in iodine, have the effect of diuresis and swelling, and can also prevent kidney failure.
Jia Wenbin is making cupcakes for pets.
Photo by Zhu Huan
"Especially when some pets encounter internal diseases that need to be treated, such as getting angry, dry heat, or damp cold, some more scientific combinations can be made according to the characteristics of our food ingredients to help them recover." Jia Wenbin said that pet nutritionists make some more scientific combinations and recommendations based on pets' usual eating habits and dietary structure, and then help "hairy kids" grow healthier.
"Many people want pets to keep food in their bowls. In fact, this idea is wrong." Jia Wenbin said that scientific pet raising must be quantified regularly. Excessive obesity will bring certain effects to the heart and organs of pets. The burden of human beings is the same as controlling calories every day.
It is understood that since Jia Wenbin opened the store in 2020, he has been promoting the concept of scientific pet raising to customers.
For example, from the beginning of washing and nursing, guests can feel the changes in the fur of their pets through a year of scientific washing and nursing.
He also prepares a nutritious meal according to the pet's own condition, the mental state, tear marks, and tooth state of the pet, and communicates with the owner to change the pet food in time.
After accumulation, the concept of scientifically raising pets has also been recognized by more and more customers, and the monthly passenger flow has increased seven or eight times from less than 100 at the beginning to now.
"Before there were more than a dozen uncles and aunts who brought ten dogs over. They sang birthday songs to the dogs for their birthdays and took pictures of them." Jia Wenbin was most impressed by the group of uncles and aunts who brought their own. Pets come over to give them a birthday party.
Before the birthday party, Jia Wenbin will learn about the daily eating habits of the birthday dog. According to the eating habits and the appearance of the dog, he will make a healthy and scientific combination of vegetables, fruits and meat to make a customized birthday cake. Let the dog’s birthday also have a sense of ritual.
The owner takes his pet to enjoy the food in the revolving restaurant.
Photo courtesy of egg yolk pet
"When I first came to the restaurant, I thought it was for people to eat, because he did so exquisitely and looked very pleasing to girls. After learning about it, it felt quite novel. These foods are all for dogs. "Zhong Simin, 23 years old this year, has a nearly 7-year-old Alaskan dog at home. She learned about Jia Wenbin's shop through social platforms and brought her dog here.
"My family raises a big dog, and I have a lot of concerns about taking it to other beverage shops. Because most of them are pets, they are very tolerant and the dogs are very happy here." Nowadays, Zhong Simin will take it every month. Doggo came here two or three times and became a loyal fan.
"Currently, there are not many formal pet nutritionists who are certified and can concentrate on researching ingredients." Speaking of the status quo of the industry, Jia Wenbin said that although the domestic pet market has gradually emerged in recent years, the profession of pet nutritionists has not yet been able to do so. To be fully developed, it will take some time to settle.
In the future, Jia Wenbin will also open online courses on his personal video account to spread more knowledge and experience of scientific pet raising to more people who love pets and raise pets, so that they can improve their pets at home. Life.
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