COUPLE Returning 'to the market' at 50 in apps: goodbye to insecurities, complexes and mental barriers
The picture? The 'cover letter'? Age? The hobbies? What makes some dating app profiles like Badoo true achievers? "According to our experience in the application, the most successful profiles when it comes to flirting are usually those that attend to two factors. First, those that have at least
three or four photographs; they
are
verified; they
have their
networks connected social networks
or have a
detailed biography
. The reason is very simple: these types of profiles guarantee the
veracity of the person
who are behind them and offer a feeling of security to those interested when it comes to meeting them ", explains Laura Cortada Lluelles, Senior Marketing Manager at Badoo Spain.
Beyond what 'comes in through the eyes', personality, seasoned with a good dose of sense of humor, is a value on the rise.
"Lately, we have observed that personality becomes more and more important when selecting who to have a date with. Thus, including a
tone of humor
in the biography or
talking about curiosities such
as the zodiac sign (interest that, in In recent months, we have perceived that it generates a lot of 'engagement' among our users) can be decisive when it comes to sliding to one side or the other ".
To help refine that search based on personality traits, "we have included a 'Clips' functionality that allows users to record 15-second videos answering predetermined questions with the intention of encouraging them to show a little more about themselves", Cortada Lluelles details.
WITHOUT FILTERS
Although some may believe otherwise, in the virtual scenario, naturalness also commands: "As we have a wide user base, it is very difficult to determine which are the most successful ages or professions since, as we usually say," to taste the colors "However, one of the issues that we have detected and that applies to almost all users, is that
the least successful profiles in the application are those who abuse the editing or filters
in their profile images, since that they are not shown as they are and, in our application,
naturalness and honesty
usually have a considerable weight ".
How much does the photo influence? "It is a
determining factor
when selecting which profiles you want or not to have an appointment or chat with in the application. However, it is not always due to a physical issue that photography plays such an important role when it comes to slide to one side or the other. Thus, the photographs of a profile are key when considering whether we are dealing with a
true or false account
, because certain details of the images offer a perception of
security
or not to our users " .
For this reason, when creating photos, "we always recommend including, at least, one photograph in which the
user
appears
alone
-without companions who may create confusion about whose profile it is- and in which the profile
is clearly visible. face
, avoiding unnatural poses and, above all,
recent
and that fit the current image, to avoid surprises ".
However, he emphasizes that physical attractiveness is not the most important thing when creating a "match" or not. "Sometimes, the
background of the image
or the
type of photos
offer additional information that connects much more with the person than their physical appearance. See if they have favorite hobbies, the type of life they lead, if they are an athlete, if they touch some instrument ... These types of details are what we observe that can determine that decision. "
And he emphasizes that, since they began with the application in 2006, they have observed a change among their users. "Now, more and more profiles are seeking to offer an image of themselves beyond physics and the cover
letter
has become, for many, their opportunity to show their personality, their hobbies or even their skills We have
biographies in verse,
in the format of an astral chart and with great twists of humor, among many others, giving your profile a differential value compared to the rest ".
A sense of humor is the best weapon of seduction.
"Another aspect that we have perceived that generates a good first impression are the openings of chat through humor,
starting with a
joke, with funny verses, playing to complete the song or even tic-tac-toe can become key in whether or not the other person feels a connection with you, "he concludes
According to the criteria of The Trust Project
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