[Explanation] Recently, many traffic stars have been delisted from the entertainment industry due to unethical behavior or violation of the law, "collapsed houses and overturned cars". The sound of withdrawing files keeps on.
All of a sudden, the "artist risk due diligence" business ushered in a turbulent period.
[Explanation] It is understood that "artist risk due diligence" is similar to an employee's due diligence before employment. It mainly investigates the personal speech behavior of the artist and the speech behavior risk in the chain of relatives and friends.
[Concurrent] Cao Yongshou, person in charge of a third-party organization
Our entire scope of investigation, in fact, the core is to verify his four risks, political risk, legal risk, moral hazard, and business risk.
[Explanation] Cao Yongshou said that "artist risk due diligence" is not a new business. As early as 2016, the company had related risk business sectors, but at that time most of the artists focused on the commercial value of artists and rarely investigated risks until recent years. In the past, many crews and advertisers suffered irreparable losses due to the "explosion" of artists, and the business became popular.
[Concurrent] Cao Yongshou, person in charge of a third-party organization
To be honest, the phone calls can be said to be bursting. We add customers to our official account every day. The amount of inquiries here is very large. I think the amount of inquiries in one month is more than in the past two or three years. It can be seen that the whole The advertisers and film producers are very concerned about this matter.
In the past month, the entire business cooperation, regarding this cooperation, has exceeded 100 orders.
[Commentary] Talking about whether it will infringe on personal privacy, Cao Yongshou said that this business is an investigation and restoration of past factual events that have occurred in the artist, such as the artist’s nationality, the play performed, and the speech published, etc., which does not belong to Infringement of privacy.
[Concurrent] Cao Yongshou, person in charge of a third-party organization
We take this risk or existing thing from the perspective of a third party. We restore it and show it to our client. We don’t qualitative things, so this area does not involve privacy issues. Because it’s all public or it’s true (occurring), let’s take a source of information. At this time, whether the advertiser or the film producer, he can use this information to verify the truth with the artist.
[Explanation] Cao Yongshou said that although various risks are difficult to prevent, it is still possible to sort out things out of sight in this work and help the client reduce risks.
At the same time, risk due diligence can also play a vigilant role, reminding artists to keep themselves clean.
Reporter Liu Chao reports from Beijing
Editor in charge: [Li Yuxin]