Out of the box

Plans Factory for the Real Estate Sector

Ismail Al Hammadi

September 28, 2021

During the coming years, the real estate sector needs a new and successful plan, or rather a set of alternative plans, through which some gaps are filled, and a real estate product is established that matches the curve taken by the economy, and can raise real estate activity to a higher level than it is now.

But the questions arise: What is the nature of these plans?

Has it been thought of?

Were the problems faced by the sector counted?

Did he find a solution for it?

Has a real estate product been conceived, or specific long- and short-term goals set?

Is there a marketing plan for the real estate sector during the Expo 2020 Dubai period?

A set of questions that cannot be answered without new ideas, and these ideas cannot be obtained without the involvement of all the contributing parties and drivers of the real estate sector in particular, and the economic sector in general, including real estate development companies, construction, contracting, engineering offices, and various other real estate institutions Banks, as well as government agencies supervising the regulation of the sector.

“Dialogue councils or advisory councils” are the factory of new ideas, and the laboratory that is authorized to reveal the gaps in the real estate sector, or any other sector, and offer appropriate solutions to all its problems, according to what the parties involved in the production process see, but such sessions hardly They occur in the sector, with the exception of those that are organized on the sidelines of major real estate exhibitions, such as the International Real Estate Exhibition and the “Cityscape” exhibition. As for outside the corridors of real estate exhibitions, we did not hear about those meetings, especially this year, unfortunately, and if they occurred in previous periods, It was almost non-existent, or it may have actually happened, but we have not heard about it, at a time when everyone should know about it to know the latest developments.

In this regard, it is mentioned that Dubai has advisory councils at the level of the "Dubai Chamber", which represents the link between companies and the government, to convey proposals for opportunities and solutions, with the aim of improving the business environment in the emirate, and the role of these councils is summarized in the full representation and effective empowerment of business sectors in Dubai, and conveying the needs of the economic sectors, to ensure that they are included in the recommendations submitted to the chambers’ boards of directors.

Enhancing periodic dialogue sessions with developers, brokers, marketers, all specialists and investors in the sector has an effective role in advancing growth and stimulating market activity. The diversity of its specialists calls for exploring its content by enhancing these sessions, exploring effective opportunities to develop the sector, expanding the scope of investments in various types of real estate, if possible, and putting them in a systematic template to formulate new ideas, and to develop a practical plan for the future of the real estate market, consistent with the objectives The future general strategy of the comprehensive development, and contribute to the establishment of a kind of budget, with plans and strategies for the development of various other vital sectors.

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