China News Service, Baoding, September 24th, title: Cross-border Chinese medicine health tourism: Chinese young people "punk" also health
Author Zhao Danmei Lu Zihao
Even Batman has to work during the day and only have time to hang out at night.
After a busy day, contemporary Chinese young people can’t help staying up late when they think that there is only a “short” night for themselves, but at the same time they are diligent in maintaining health and skin care, picking cucumber flavor for potato chips, and red dates for ice cream... this behavior It was dubbed "Punk Health" by netizens.
In April of this year, DT Finance released a set of data showing that the most searched question on Baidu at 3 am is "what are the ways to keep good health", and the top ten are "what is the hazard of staying up late" and "what is the use of staying up late?" Skin care products" and so on.
Staying up late but also hot water wolfberry, perhaps it is the contradiction of contemporary young people's life.
The "post-90s" Duan Yu, who was still playing rock and roll at the music festival two days ago, took advantage of the Mid-Autumn Festival to invite friends to his hometown-Anguo City, Hebei Province, known as the "Millennium Medicine Capital", and organized a "health regimen" Bureau".
Anguo City is rich in traditional Chinese medicine resources. The planting area of traditional Chinese medicine materials has been maintained at about 150,000 mu all year round.
The professional market of Chinese medicinal materials covers all parts of China, Europe, America, and Southeast Asia.
"In the past, it was mainly middle-aged and elderly people who went to Anguo to visit the medicine market. Now young people come here to participate in traditional Chinese medicine health tourism by tasting medicinal food, viewing medicinal flowers, and making Chinese medicine beauty." According to the Anguo City Culture, Radio, Television and Tourism Bureau Director Wang Zhi introduced that Angola has two major advantages: its long and thick traditional Chinese medicine culture and its traditional Chinese medicine industry.
In recent years, the city has continuously developed traditional Chinese medicine health tourism, which has been loved by many young people.
"You have to pay attention to skin care while staying up late." While Duan Yu said this, he was wearing a whitening mask made of Chinese medicinal materials such as Codonopsis, Angelica and Chuanxiong with his friends in the Chinese Medicine Beauty Salon.
As a generation of "punk health preservation", health is also the focus of consumption for young people.
E-commerce platform Pinduoduo released the "New Youth Consumer Trends in the First Half of 2021" in June this year, showing that foods with good ingredients, good taste, easy handling, and low calorie are highly regarded by consumers.
Among fast food products, self-heating rice with lactic acid bacteria is more popular; nutritional meal replacements and healthy brewed drinks, which focus on "calorie control", are being eaten as a rapidly expanding emerging market by the "post-95" consumer groups. The sales of top brands in the first half of the year increased by more than 300% year-on-year.
In order to meet the gluttonous needs of the old customers and to adapt to the health-care consumption boom of young people, Kou Jinling, the chef of a medicinal restaurant in Anguo, who has been in business for 20 years, pondered his knowledge of Chinese medicine and researched new dishes whenever he had time.
Cook different dishes according to different seasons, so that young people eat well while eating right.
"For example, it's autumn and it's dry. I would recommend you to take some warmer medicinal diets such as Polygonatum." Kou Jinling said.
Zhang Xutong, 25 years old this year, is a staunch "health diet" enthusiast.
Zhang Xutong, who has used staying up late to face the high-pressure academic life since he was studying abroad, laughed and said that in addition to schoolwork, the most exchanged among students is what to eat to prevent hair loss.
Health preservation is no longer the "patent" of the elderly. Although young people stay up late, they are also working hard to live a good life.
"It is best to have a regular life and rest." Zhang Xutong said that a healthy lifestyle should be carried out more thoroughly, whether it is "reading health books until three or four in the morning" or "beer with goji berries, cola puts Codonopsis ginseng". "Punk health" is not as good as living a regular life from the beginning.
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