Internet celebrity mooncakes are produced by private housing workers and made by hand. The
anchor brought the goods to exaggerate. The investigation found that the factory was messy and there was no disinfection facility; the market supervision department has sealed it up in accordance with the law
During the Mid-Autumn Festival, mooncakes are indispensable when the anchor brings goods.
"Old irons, we are directly operated by the factory. The factory has 10,000 to 20,000 square meters and hundreds of workers. To ensure health and hygiene, old irons can rest assured to buy and eat, buy more and more affordable." Recently, on a live broadcast platform, the mooncake live broadcast rankings ranked One of the anchors in the front is introducing his own old mooncakes, and one or two thousand orders are sold every day.
With a factory of tens of thousands of square meters, hundreds of workers wear masks and gloves to make the whole process... The scene described by the anchor made netizens feel relieved to place orders, but after a reporter from the Beijing News made an unannounced investigation and traced the root cause, he discovered the influencer. The real manufacturers of mooncakes are hidden in the farmyard.
In the messy factory building, there are neither changing rooms nor disinfection facilities.
There are more than a dozen workers in various production links, none of them wear masks and gloves.
The factory director said bluntly: "Such a production site cannot be seen by people, let alone live broadcast."
On the afternoon of September 21, the Market Supervision and Administration Bureau of Dongchangfu District, Liaocheng City has sealed up raw materials and production sites in accordance with the law, and related issues are being further investigated and handled.
Anchor sales
Thousands of orders per day produced by large factories
On the Kuaishou platform, the accounts named Shandong Mooncake Brother (factory direct delivery) and Liaocheng Mooncake Brother (factory direct store) are at the top of the Mooncake Live Rankings. From the profile picture, the accounts belong to the same person, and the subject names are Shandong Le Zhen E-Commerce Co., Ltd. and Huitong Food Sales Center in Dongchangfu District, Liaocheng City.
From the Tianyan check, it can be found that the legal representatives of the two companies are the same person.
Both accounts will have live broadcasts with live broadcasts every day, usually from nine o'clock in the morning until two o'clock in the morning.
The brand and variety of mooncakes sold are exactly the same, and they are all old mooncakes called "Makaai".
The anchor of the live broadcast room promised that the mooncakes sold here are of high quality, solid materials, and affordable. "The softer, sweet and delicious, the more chewy, the more delicious, the more you shoot, the more cost-effective, and you will be out of stock if you don't buy it."
When a netizen asked if the manufacturer was a big factory and whether the sanitation was guaranteed, the anchor urged netizens to rest assured that their own factory has 10,000 to 20,000 square meters and hundreds of workers. There are only forty to fifty workers packing underneath, and the whole process is complete. Wear gloves and masks to ensure health and hygiene.
With the continuous promotion of the anchor, many netizens place orders one after another, and on average they can sell one to two thousand orders every day.
Field visit
The factory does not list hidden houses
In the product details of the "Moon Cake Brother" live broadcast room, there are pictures of moon cake packaging, and the manufacturer shows it as Tengfei Food Processing Factory, Shazhen, Dongchangfu District, Liaocheng City. The factory is located in Shanan Village, Shazhen, Dongchangfu District, Liaocheng City, Shandong Province.
Industry and commerce information shows that Ascendas Food Processing Factory was established in September 2016 and has qualifications for pastry, pastry, puffed food processing, and moon cakes.
But in Shanan Village, Sha Town, Liaocheng City, reporters from the Beijing News did not find this mooncake factory called Tengfei Food Processing Factory.
After questioning many villagers, I learned that there is indeed a mooncake factory in the village, but the production is done in the villagers’ homes and there is no label, so they don’t know the specific name of the factory.
On September 2, following the villagers’ guidelines, the reporter found this food processing factory in a private house.
The factory building consists of two open farmyards, all covered with color steel plates, covering an area of about 300 to 400 square meters.
Mr. Xiu, the director of the factory, confirmed that this is the Ascendas Food Processing Factory and the manufacturer of the Makaai mooncakes brought by "Shandong Mooncake Brother" and "Liaocheng Mooncake Brother". "The person in charge of those two accounts is my nephew. ."
Mr. Xiu took the reporter to the warehouse to see the goods. There are the "Makaai" brand live broadcasted by Kuaishou and another mooncake named "Master Xiu". The director told the reporter that "Makaai" is a registered trademark of his nephew. , Specifically for him to sell through the Internet.
The "Master Xiu" brand is the manufacturer's own brand, and the two brands share the same production line.
There was no production that day. In the factory, shelves, pallets, flour, edible oil and other equipment and raw materials were scattered scattered around. The living area and the production area were connected, and clothing and shoes and other daily necessities could be seen everywhere in the production area.
According to the national food safety standard "General Hygiene Regulations for Food Production", the plant area should be rationally arranged, the functional areas should be clearly divided, and appropriate separation or separation measures should be taken to prevent cross-infection. It clearly stipulates that "the living area should be kept with the production area. Appropriate distance or separation".
production process
Workers do not wear masks and gloves at all times
It can be seen from the shopping cart of "Shandong Mooncake Brother" that the lowest prices of "Makaai" mooncakes sold are 8 yuan-ren mooncakes at 19.9 yuan, 15 yuan-ren mooncakes at 33.9 yuan, and 25-kennel mooncakes. 49.9 yuan, 15 family portrait (five flavor mixed) moon cakes 36.9 yuan, 25 family portrait (5-flavor mixed) moon cakes 56.9 yuan, a total of five specifications.
Mr. Xiu introduced that the ex-factory price of the "Makaai" brand mooncakes he provided to his nephew was less than eight yuan a catty.
The reporter briefly compared the prices. According to the cheapest specification of 8 moon cakes in Shandong Mooncake Brothers Live Studio, 19.9 yuan, each moon cake 100g is 2.48 yuan, and the cost price is 1.6 yuan per moon cake.
On September 3, the factory started work normally. More than a dozen people, including the director Mr. Xiu and his wife, were busy in various aspects such as noodle making, stuffing, demoulding, baking, transportation, and packaging. However, the Beijing News The reporter noticed that none of these workers wear uniform overalls, and none of them wear masks or sanitary gloves.
In accordance with relevant sanitation regulations for food production, changing rooms should be set up at the entrance of the production site or production workshop, and shoe-changing facilities or working footwear disinfection facilities, hand washing and disinfection facilities should be set up as required.
But here, these facilities are not seen at all. Unlike the anchor's promise, it also completely fails to meet the requirements of relevant regulations.
Mr. Xiu said that it was because he knew that the production environment in the factory was not up to standard, so the label was not listed. When the nephew needed to broadcast live in the factory, he could only temporarily clean the warehouse and never photograph the production process and environment.
On December 4, 2020, the Liaocheng Market Supervision Administration issued a notice on the “Implementation Plan for Promoting the Work of "Internet + Bright Kitchen and Bright Stove" in School Canteens and Large Catering Units", requiring food production enterprises to install cameras as their promotion. The specific measures of the "Sunshine Catering" Smart Supervision Project.
Mr. Xiu said that the local Market Supervision Administration has issued a notice to the factory, requiring cameras to be installed in the factory area after the Mid-Autumn Festival. The functional department can then monitor the production status of the factory in real time. "But now our production conditions are impossible to meet the standards. of."
Respond to
Market Supervision Bureau of Dongchangfu District, Liaocheng
Net celebrity moon cake factory production conditions are not up to standard and have been sealed according to law
On the afternoon of September 21, the person in charge of the Market Supervision Administration of Dongchangfu District, Liaocheng City informed the Beijing News reporter that the District Market Supervision Administration and the Shazhen Government had formed a special work class and rushed to the scene as soon as possible.
After preliminary investigation, the manufacturer's production conditions were not up to standard.
At present, law enforcement officers have sealed up raw materials and production sites in accordance with the law, and related issues are under further investigation and handling.
The Beijing News Unannounced Visit Investigation Team