Does a massage cost 198,000 yuan for 1 hour?

Why is the store so confident

　　Is the illegal cost too low to give them arrogant confidence?

Or does the weak daily supervision give them a chance to take advantage of the loopholes?

Or is it not easy for consumers to defend their rights?

　　On September 17, Mr. Li from Zhengzhou reported that at the end of July, his sister was told after having a massage in Zhengzhou “extraordinary ladies” that he had consumed 198,000 yuan in one hour that day.

The previously deposited 50,000 yuan was not enough, but in desperation, another 145,000 yuan was transferred in three pens, which made her feel like she was being routine.

When the reporter came to the store, the staff smiled and said that they had not seen the price list, but the store manager never came forward to explain. Currently, Zhengzhou Ruyi Lake Market Supervision Bureau is involved in the investigation.

　　Some people don't understand that such an expensive project is obviously a pit of money. How can someone do it without asking?

Marketers often make use of the "threshold effect" in psychology.

Experiments by psychologists have found that if you first make a small request, as long as the other party agrees, and then gradually put forward higher requirements, the other party will be more easily persuaded due to the coordination of self-cognition. As long as you cross a small threshold, it will be easier to break through. The psychological line of defense thus "comes into the room."

　　This consumer may be more cautious at first, but when she decided to become a member and deposited 50,000 yuan in advance, it indicated that she had put down her guard.

Consumers judge the price based on experience and expectations, but the store uses this trust to play tricks. One is that there is no price list and the price is arbitrary, the other is that it does not explain in advance, and it is secretly stumbled. .

Consumers gave in layer by layer, and finally lost their combat effectiveness.

　　When the reporter went for an interview, the store could neither show the bidding list nor show the relevant qualifications of the technician, nor even the service consumption record. These behaviors violated both the "Price Law" and the "Consumer Rights Protection Law."

According to the law, if an operator violates the regulations on clearly marked prices, he will not only be confiscated of the illegal income, but also be fined.

The Criminal Law also has relevant provisions prohibiting the use of violence and threats to forcefully buy and sell goods, or force others to provide or receive services.

If the circumstances are serious, you may be held criminally responsible.

　　What responsibilities the beauty salon has to bear is subject to investigation and confirmation by relevant departments.

However, the problem of sky-high consumption is not uncommon. In 2020, in Zhengzhou, Mr. Yang was forced to spend 119,800 yuan on eyebrows.

The clerk in the barber shop where Mr. Yang often went to haircuts said that he would give him back to the customer for inviting him to dinner. He got him into the car, but went straight to another shop to make his eyebrows.

After looking at the price, Mr. Yang was shocked. The total amount was 119,800 yuan, and he refused to let him go.

After the complaint, the market supervision department discovered that the store had no price list and was operating beyond the scope of operation. Mr. Yang's money was returned in full.

　　Most of the sky-high consumption incidents are the same routine and the same illegal.

Shouldn't the market supervision department also reflect on it, why are these kinds of illegal shops that show the robbery repeatedly banned?

Is the illegal cost too low to give them arrogant confidence?

Or does the weak daily supervision give them a chance to take advantage of the loopholes?

Or is it not easy for consumers to defend their rights, making the store feel confident?

　　A black shop hurts not only the reputation of a shop, but also the reputation of an industry or even a city.

　　Chengdu Commercial Daily-Red Star News Special Commentator Ma Qing