There are more than 45,000 domestic script-killing stores, and high-quality scripts become the core competitiveness.

Recently, Red Script Killing has come to the fore in the industry

Fun and crying, the red theme "kills" a new way

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　　In the first half of this year, the main melody TV series "The Awakening Age" became popular, and it became popular among young people.

Recently, this "red wave" has blown young people into offline entertainment scripts, and a number of excellent red scripts have emerged, such as "The Soldiers Under the City", "The Scabbard", "The Isolated City", "The Book with His Wife", and "The Mist 1921". It has gradually become a new way for the learning and education of party history and for young people to feel the feelings of family and country.

　　The latest data shows that there are currently more than 45,000 domestic script-killing stores. According to the "2021 Entity Script-killing Consumer Insight Report", the domestic script-killing industry market is expected to reach 15.42 billion yuan this year, and the scale of consumers is expected to reach 9.41 million. This is a huge market. The scale needs to be supported by a steady stream of good scripts.

　　"May I, loyal and brave people, shed the last drop of blood, outside Yanmen Pass, the place where the Chinese nation has experienced battles, to uphold justice for mankind and fight for the survival of the nation..."

　　Recently, in a script-killing shop in Beijing, several young people experienced the red script "The Soldiers Are Coming to the City". When the host finished reading this "War of Resistance and Death Book", several players looked solemnly, that is, "battle" is "descend" to start the discussion. .

　　"Scripts are the soul of script kills. Good red script kills not only have entertainment functions, but also have educational value. By substituting characters, young players can truly experience the situation at that time, and then have a deeper understanding of red theme education and historical facts. Experience." One of the authors of "The Soldiers Under the City" thinks Nihuo.

Doctor of History "Going to the Sea"

　　"In the beginning, I belonged to the Lord. I was the daughter of an ordinary family. I just wanted to protect this family. But seeing so many relatives fall one after another, I was very angry. I also realized that if I didn't fight, I would become a slave to the country, so I finally decided 'Home for everyone.'" The player Guoguo said when signing the "Death Form for the War of Resistance".

　　Most of Guoguo's roles in the script are sentimental dramas. Although she claimed to kill the "faucet" in the script, she did not expect that she would start crying as soon as she entered the drama.

　　Ni Huo, one of the authors of "The Soldiers in the City", whose real name is Li Jin, is a teacher at Xiangtan University.

He graduated with a doctorate degree in history, combined with a large amount of historical data, and created this script-killing work from a true story he heard as a child.

　　"My mother's grandfather was a witness to the Shuoxian War in the early days of the Anti-Japanese War. When I was a child, I often heard from my uncles. Later, after I became interested in script killing, I wanted to use this as a material to write a script." Nihuo said. Said when creating the original intention.

　　But this script was not optimistic at the beginning of its drafting. I did not expect that after its release, it quickly achieved a double harvest of word-of-mouth and sales in the industry, and it also caused the entire red type of script to kill.

　　According to statistics from Lao Maize Joint Studio, the publisher of the series of "Soldiers in the City" series, the total distribution of the two works in this series is about 12,000 boxes. , Ranks among the top three in sales in the city-limited book, and has a high reputation among players.

In addition, scripts such as "Lonely City", "Nanjing 1937", and "Light" have also received good response, becoming the first choice for many enterprises, institutions, and government departments to organize party history learning and education activities.

Find the soul between entertainment and education

　　A secretary of the Communist Youth League branch of a company who recently organized a red script killing activity told reporters: “The branch personnel are basically born in 1995. We don’t want to be too rigid in learning about the party and league knowledge, but want to adopt a more innovative and popular way with young people. , And the red script kill is a combination of game and learning."

　　It is understood that many creators of Red Script Killing have also been invited by local government departments and organizations to customize original scripts around local historical and cultural resources.

In addition, more and more places choose to conduct in-depth cooperation with script killer products on cultural tourism projects.

The Zhejiang Conservatory of Music even set up a Red Script Killing Studio. In June this year, the studio created "Echo" which combines music stories with a century of party history and is widely welcomed by teachers and students.

　　Nihuo believes that entertainment and education do not conflict in script killing, and educational value can even become a by-product of script killing, allowing young players to invisibly receive red-themed education and historical knowledge while playing.

　　Old Corn, the creator of "Scabbage", believes that script killing is a game with a strong social attribute. Unlike watching movies and TV series, it allows players to explore a story from the first point of view, and can even determine the direction of the story.

"For example, the player gets the role of a Communist Party member. The creator can let the player experience the belief of the Communist Party through the plot setting. In the process, the player combined real feelings to deduce their own story." Old Corn said.

"Don't look down on young people"

　　Script killing meets the needs of contemporary young people for offline social interaction. Red script killing uses a young and trendy immersive education scene to convey the spirit of red patriotism to the younger generation and become a “new social” for many young people.

It is understood that most of the red-themed script-killing works currently on the market are based on emotional immersion and camp.

　　Nihuo said that the reason why the "Army Under the City" series can be hailed by many players as the "immersive ceiling" is that it looks at the audience in the content and allows them to have a dialogue with history through a personal character, and at the same time does not shy away from the possible appearance of these characters. Hesitation and entanglement, let the player truly substituting into the situation at the time.

　　"Don't look down on young people. If a work only one-sidedly pursues the image of the character's "Gao Daquan" and ignores the characteristics of human nature, it will be difficult for young people to have a sense of identity." Nihuo said.

　　Maize believes that for creators, red script killing should not be the purpose of creation. Only fun, touching, and social responsibility should be the starting point of creation.

　　In response to the current rampant piracy in the script-killing industry, the two creators said that the problem of piracy and plagiarism is the pain that many cultural industries face in the early stages of development. As creators, they hope to focus more on writing good works. It's not "wagon" and "tug-of-war" with pirates.

"In the long run, as people's awareness of copyright increases and the script-killing industry itself is moving towards standardization, piracy will become less and less, and the fruits of creators' labor will be better protected." Old Corn said.

　　Reporter Tao Wen