Chinanews client, Beijing, September 17 (Reporter Yuan Xiuyue) The Mid-Autumn Festival is approaching, and the film market is also warming up.

The reporter noticed that there are currently 13 films rushing for the Mid-Autumn Festival.

　　The Mid-Autumn Festival reunion atmosphere and the long-term "919" schedule have attracted many films about father-son love, mother-daughter love and other warmth.

Will playing warm cards work?

Will the Mid-Autumn Festival create a small climax?

Movie poster

Is the Mid-Autumn Festival different this year?

　　Compared with other small stalls, the Mid-Autumn Festival has not been fixed, and it is often combined with the National Day stalls.

In addition, the summer stalls are in front and the National Day stalls are behind. The Mid-Autumn Festival stalls are a bit embarrassing, more like a transition between two major stalls, or as a warm-up for the National Day stalls.

　　Therefore, at the box office, the Mid-Autumn Festival stalls are not eye-catching.

According to the data of the Beacon Professional Edition, the box office of the Mid-Autumn Festival has been less than 1 billion in recent years.

The 2019 Mid-Autumn Festival had the best performance, with a total box office of 800 million.

　　In the film, the Mid-Autumn Festival also has surprises.

From "Hong Kong Journey" in 2015, "Journey to the West 3" in 2016, "The Chaser" and "July and Ansheng" in 2016, to "Sorrow Against the River" in 2018, and "Zhu Xian I" in 2019.

Although these films are not big hits, they may have a fixed audience or the quality of the films is guaranteed.

　　The situation faced by the Mid-Autumn Festival this year is different.

Affected by the epidemic, the summer season was cold, and the total box office decreased by 60% compared with the same period in 2019.

With the restart of theaters in many places, several blockbuster films have been announced in September, and the audience's enthusiasm for watching movies is increasing.

　　As in 2019, there will be two weeks between the Mid-Autumn Festival and the National Day Festival this year, leaving a certain space for the film’s word-of-mouth and box office fermentation.

Moreover, in terms of film types, the National Day file is dominated by the main theme blockbusters, while the Mid-Autumn Festival films are differentiated.

"Peak Burst" poster

"Chinese style father and son" meets "Chinese style mother and daughter"

　　Judging from the data of the Beacon Professional Edition, there are currently more people who want to watch "Peak Boom" and "Everything About My Mother" in the Mid-Autumn Festival.

　　"Peak Burst" is the only disaster film.

The film revolves around an unprecedented geological disaster. Yunjiang County suddenly sinks, landslides and mudslides hit one after another, and 160,000 people in the county are in danger.

At the juncture, infrastructure professionals represented by the railway engineer Hong Yizhou and the old railway soldier Hong Yunbing stepped forward to launch a desperate rescue to protect the city and save people.

　　Zhu Yilong and Huang Zhizhong play a pair of father and son, and Jiao Junyan and Chen Shu play two female infrastructure workers.

In addition to the race against time for rescue scenes in the film, the love between father and son of the two generations of infrastructure is also a highlight.

The father and son lacked communication all the year round. It was only when they faced disasters and rescued together that they finally opened up their hearts and understood each other.

"Everything About My Mom" ​​poster

　　Also telling about family affection is "Everything About My Mother" starring Xu Fan, Zhang Jingyi, and Xu Yajun. Xu Fan plays a typical Chinese mother Ji Peizhen in the film.

She is the backbone of the family. She is worried about her daughter's work and love, and can't let go of her husband's work problems. She is also worried about her elderly mother-in-law and her unconscious brother.

However, an accident struck suddenly, Ji Peizhen contracted cancer, and the countdown to life began.

The panic and regret of "losing her mother" struck her daughter Xiaomei. She finally let go of the barriers and saw the other side of her mother's nagging.

　　This kind of "Chinese mother and daughter" emotion resonated with many viewers.

At the premiere, actor Honglei Sun also choked for a long time, commenting that the movie "talks about the common human emotions, that is, love. It doesn't sell badly, it talks about hope."

　　Two movies, who can be better?

Judging from the pre-sale box office on the first day, "Feng Boom" is relatively ahead.

"Everything About My Mom" ​​is slightly ahead in terms of the proportion of films in the first day.

Later performance depends on the overall quality of the two films and audience preferences.

"My Youth Has You" poster

Youth Literature Adaptation VS Jia Zhangke's New Works

　　In addition to family films, the Mid-Autumn Festival also has a youth film "My Youth Has You", which is adapted from the youth literature "Grass-like Years" by "Post-80s" writer Sun Rui.

This novel was once popular among the post-80s generation, and some netizens referred to it as "the first strange book of campus literature."

　　The film has attracted attention since the beginning of the project. The original author Sun Rui served as the screenwriter and directed, and the executive director of "My Girlhood" Lin Ziping co-directed.

The film has a new face starring, Shen Teng and Yao Chen also have guest appearances in the film.

"Swim until the sea turns blue" poster

　　Also attracting attention is Jia Zhangke's new work "Swimming Until the Sea Turns Blue".

This is a documentary film featuring three writers born in the 1950s, 1960s and 1970s Jia Pingwa, Yu Hua and Liang Hong as the main narrators. Together with the late writer Ma Feng’s daughter Duan Huifang, they regained their attention to society. Individuals and families in change show "China's past."

　　When talking about creation, Jia Zhangke once said that many writers in Shanxi live and write in villages.

Why did they return to their hometown?

What is their motivation in the country?

These are particularly attractive to him, and from this perspective slowly formed the embryonic form of this film.

　　However, at the premiere, some scholars mentioned that to watch this film, one needs to understand the writers and literature in the film, and there are certain thresholds.

This is also reflected in the film arrangement, which currently accounts for less than 1% of the first day of film arrangement.

"Dogguo Theorem" poster

　　In addition, the Mid-Autumn Festival also includes the cute pet comedy movie "Dogguo Theorem" starring Yu Qian, as well as "Behind the Scenes", "The Third Bell Ringing", "Daily Fantasy Guide", "Selenium-rich Spring of Love", "Watching Youth", and "Shan Hai Jing". "The Little Kingdom", "The Adventures of Magellan's Circle" and so on.

Which one are you going to watch?

(over)