Strong growth in audiences for Europe 1 this summer!

Europe 1 1:56 p.m., September 16, 2021, modified at 1:58 p.m., September 16, 2021

• • With 

    2,401,000 daily listeners (4.4% AC)

    , Europe 1 achieved strong growth, with 

    +84,000 listeners

     gained in one year (+ 0.1pt). 

  • Listeners in Europe 1 

    continue to listen to it for longer and longer

    , with an average listening time of 109 minutes 

    
    

    (+22 min. In one year), at its 

    highest level for 5 years

    . 

  • The recruitment of new listeners and the increase in listening time enabled Europe 1 to post 

    a record increase in Average Audience: + 29% QHM in one year

    .

    The station is thus achieving 

    the strongest growth in the radio market

     and is the 

    only generalist

    to increase this summer.  

  • With 

    4.3% PdA (+ 0.9pt in one year, + 27%)

    , Europe 1 is strengthening its weight in the radio market, achieving its 

    best performance for 4 years

    .

  • Europe 1 recorded the strongest growth in radio media, both in Average Audience (QHM) and in Audience Share (PdA).

This summer wave confirms and reinforces the 

of Europe 1 and the 

, 

.

It also reinforces the station's editorial strategy, with 

, with a PdA of 3.0%, up nearly 60% in one year (+ 1.1pt).

• A progression of the entire program schedule

   :

  • Europe 1 is 

    up on 82% of QHM

     between 5 a.m. and midnight. 

  • All broadcasts are up or stable in Cumulative Audience. 

  • All programs are progressing in Average Audience and Audience Share.

  And good performance for: 

  • Europe Morning

     : + 11% QHM;

    Europe 1 is the 

    only generalist radio station to progress

     between 6 a.m. and 9 a.m. 

  • All information segments 

    are up

     : + 59% QHM for 

    Europe Midi

    , + 26% QHM for 

    Europe Soir.

  • The programs recorded double-digit progressions all day long

     (

    The Summer Club

    , 

    Et si on departait, The midday market, La France bouge, Hondelatte tells, Les Millésimes Europe 1, Historically Vôtre, La libre Antenne

    ).

    With respective increases of +179,000 and +233,000 listeners, the programs 

    Et si on partait

     (Philippe Gougler) and 

    Le marché de midi

     (Olivier Poels) were 

    the strongest increases in this summer schedule

    .

    Source: Médiamétrie - Summer Radio Grids - July-August 2021

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