The day before Lana Del Rey's accounts disappeared, she posted a video on Instagram explaining the decision.
- I have so many other interests and jobs I do, which require integrity and transparency, the current album singer said to her more than 20 million followers.
A PR trick
Earlier this year, both the New Zealand artist Lorde and the American TV personality Chrissy Teigen returned to their social media, after a period of absence.
Rapper Kanye West also returned to Instagram this summer after being away from the platform for just over two years.
Just over a month later, he released the album Donda.
- It can be a PR trick to create a debate.
You may be trying to create more exciting questions about yourself as a person and want to see what reactions you get from the outside world.
How, for example, should all followers and fans react ?, says Ali Mohamed.
He believes that disappearing online and then coming back can be a way for creators to set the agenda themselves, for example before an album launch.
It can also be a way to create mystery around your own person and get attention in traditional media.
- It can be a way to talk or be interviewed about it, or for people to think about why you do it.
You simply restart.
Can benefit creation
PR strategy or not - Ali Mohammed believes that it can also be positive for creation to distance oneself from social media.
- It can be great to pull out and think a little more broadly.
To see that the world is bigger than social media.
You can broaden your perspectives on the world, you see more and maybe you learn something new.
"I think Lana Del Rey will be back"
Lana Del Rey has said that she wants to keep her circle smaller and focus on other interests when she goes offline.
But Ali Mohammed believes she will return to her followers, as celebrities usually do.
- I look very positively at the kind she does. To close her account .. But we'll see, I think she's coming back.